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Articles published by Samba TV

Samba TV Announces Acquisition of Semasio, Strengthening its Position in Contextual Targeting
From Samba TV
Via GlobeNewswire
Samba TV Partners with IRIS.TV to Unlock Next-gen Contextual Advertising and Measurement
From Samba TV
Via GlobeNewswire
Samba TV's Political Advertising Report Unveils Deep Swing State Divide Among Presidential Candidate Campaigns
From Samba TV
Via GlobeNewswire
Samba TV’S State of Viewership Report Reveals Surging Streaming and Dynamic Advertising Opportunities, While Linear Continues Decline
From Samba TV
Via GlobeNewswire
Samba TV Expands Partnership to Power the Meaningful Rating Point for Havas Media and US Clients Through Converged Audience Planning Tool
From Samba TV
Via GlobeNewswire
Samba TV Studies Find That Snapchat Campaigns Provided 84% Lift in Driving Audiences to Watch TV Shows and Movies
From Samba TV
Via GlobeNewswire
Samba TV Unveils Groundbreaking GenAI Technology at NewFronts that Provides Actionable Context for Video Advertising
From Samba TV
Via GlobeNewswire
Samba TV Unveils Real-Time Ad Targeting for Political Advertisers to Respond Quickly to Shifting Voter Audiences
From Samba TV
Via GlobeNewswire
Samba TV Announces Integration with Meta for Lift Measurement
From Samba TV
Via GlobeNewswire
Samba TV's State of Viewership Report Finds Declining Linear Reach and Surge in OTT Hours Watched, Shaping Advertising Opportunities in 2024
From Samba TV
Via GlobeNewswire
Samba TV and HyphaMetrics Announce Exclusive Integration of Viewership Data and Cross-media Panel to Form the Most Unified Dataset in the Market
From Samba TV
Via GlobeNewswire
Samba TV extends Samba AI® to Holistically Measure ROI from Paid Media, Product Placement, and Sports Sponsorship
From Samba TV
Via GlobeNewswire
Snap Inc. Selects Samba TV as a Preferred Measurement Partner
From Samba TV
Via GlobeNewswire
Samba TV Study Shows that 2024 Political Advertisers Face Steep Challenges Reaching the Crucial Youth Vote
From Samba TV
Via GlobeNewswire
New Samba TV Study Finds Millennials Are the Key for Ad-supported Streaming Success
From Samba TV
Via GlobeNewswire
Samba TV Announces Exclusive Integration of Affinity Solutions’ Deterministic Purchase Media Metrics to Usher in the Next Generation of Advertising Measurement and Activation
From Samba TV
Via GlobeNewswire
Samba TV And HarrisX Data Shows Consumer Confidence in Holiday Spending
From Samba TV
Via GlobeNewswire
Samba TV’s State of Viewership Report Finds Growth of Streaming Choices for Consumers Usher in Innovative New Opportunities for Advertisers
From Samba TV
Via GlobeNewswire
Samba TV’s State of Diversity on TV Report Finds Representation is a Deciding Factor in Choosing What to Watch
From Samba TV
Via GlobeNewswire
New Samba TV Analysis Provides Inside Look on How to Drive Performance Level Campaigns Targeting Gen Z Audiences
From Samba TV
Via GlobeNewswire
TikTok and Samba TV Release New Measurement Study Showcasing TikTok’s Effectiveness Driving Entertainment Consumption through Linear and Third Party Streaming Platforms
From Samba TV
Via GlobeNewswire
Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities
From Samba TV
Via GlobeNewswire
Samba TV Continues International Expansion, Launches First TV Measurement & Attribution Partnership in France with Admo.tv
From Samba TV
Via GlobeNewswire
Samba TV Data Shows Slight Viewership Bump for Super Bowl LVII For NFL & FOX
From Samba TV
Via GlobeNewswire
Samba TV’s State of Viewership Report Finds Linear Television Plummets to Seven Quarter Low as Cord Cutters/Nevers Make Up Majority of U.S. Population
From Samba TV
Via GlobeNewswire
Samba TV and MiQ Reach Multi-year Commercial Agreement
From Samba TV
Via GlobeNewswire
Samba TV & TCL Announce Research and Development Partnership to Build Next Generation of AI Powered Smart TVs
From Samba TV
Via GlobeNewswire
Samba TV Acquires Artificial Intelligence Innovator Disruptel, Increasing its Investment in AI for New TV Viewing Experiences
From Samba TV
Via GlobeNewswire
Havas Media Group (HMG) North America Partners with Samba TV to Integrate Linear TV, Streaming, and Gaming Data into Company’s Proprietary Converged Platform
From Samba TV
Via GlobeNewswire
UPDATE - Samba TV and HarrisX Survey Finds Majority of Voters Nationally and in 2022 Battleground States No Longer Have Traditional Linear TV Subscriptions; Voters Nearly Twice as Likely to Stream As Have A Cable Subscription
From Samba TV
Via GlobeNewswire
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