SOURCE: Deckers Brands
"Without representation you lack the awareness and the prioritization of important areas just by their absence. Having diversity in the boardroom offers fresh perspectives that empower us to think differently about how we speak to our diverse consumer base and how we cultivate a diverse company of employees.
That perspective is invaluable, never more so in the last year of navigating multiple critical issues, from the pandemic to the wave of social unrest. The board helped us prioritize those issues and fully championed our decisions to accelerate creation of a DEI team and release public statements—their support gave me the confidence to lead with empathy and compassion. It would have been a very different conversation with a more homogenous board.
The board has to reflect your values and aspirations for the company. If we want our company to be diverse and equitable, we need to have a board that not just understands this theoretically but also lives it and represents it."
President and CEO, Deckers Brands (NYSE: DECK)
Learn more about this report - https://www.calpartnersproject.org/wocclaimyourseat
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, KOOLABURRA®, HOKA ONE ONE®, Teva®, and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
KEYWORDS: NYSE:DECK, Deckers Brands, California Partners Project, women of color