Stefan Ianev is making waves in the health and fitness industry with his revolutionary approach to helping clients reach their fitness goals without leading them down a path of extreme workouts and bland, restrictive diets. His methods are designed to be healthy, sustainable, and effective for long-term success. Through his method of shifting the client’s identity and adopting healthy behaviors that fit into the lifestyle they want to live, he has been able to help countless people achieve their ideal physique.
Traditional approaches to losing weight often don't work because they don't take into account how our identities shape our behaviors. Many people struggle with fitness goals because their current identity isn't aligned with what they want to achieve. By understanding how identity shapes behavior, Stefan can help his clients make changes in a way that is sustainable and realistic for them.
In addition to helping his clients shift their identity, Stefan is also a big proponent of proper overload in training so that people can get more out of less effort. This helps clients develop strength, increase endurance, and burn fat without overworking themselves in the gym or resorting to extreme diets. He believes in finding balance between diet and exercise so that people can reach their health goals without sacrificing too much of their lifestyle or enjoyment.
Elaborating on his approach, Stefan says, “Unless you change, nothing will change. If you do what you've always done, you'll get the same results you've always gotten.”
By moving away from the traditional methods of trying to improve fitness - that of highly restrictive, unsafe, and unsustainable dietary approaches - Stefan takes his clients into the exclusive 5% of people who actually achieve their desired results and get to maintain them.
Stefan has seen tremendous success with this approach as it works for people from all walks of life who have different health needs and aspirations. With an understanding on how identity shapes behavior, combined with tried and proven techniques to optimize training overload, Stefan has been able to make a real difference in helping people lose weight and keep it off for good!