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Latest Updates of 11th BJIFF: Jackson Yee Acts as Youth Publicity and Promotion Ambassador

The 11th Beijing International Film Festival (BJIFF) welcomes another headliner filmmaker, Jackson Yee (Yi Yangqianxi), a young Chinese actor who serves as the Youth Publicity and Promotion Ambassador of this edition of the event. At the BJIFF, let’s encounter the diversity in the film world.


The official promotional film released by the Organizing Committee of the Beijing International Film Festival starts with the logo, composing a windmill, in white and ended with the colorful one. Every transition wipe resembles the microcosm of the process of countless filmmakers creating amazing films. In the official promotional film, Jackson Yee, the representative of young filmmakers, forges ahead on a journey to explore the mystery of the film "from blank to what it is today" with a strong belief of the new generation of filmmakers, "letting films speak of feelings."
 
Success and recognition through quality: Yee has an exciting future ahead of him in pursuit of film career
Setting himself apart from young filmmakers, Jackson Yee’s identity as "a new generation or a new force of the film industry" is highly aligned with the theme of the 11th BJIFF, "New Opportunity · New Horizon". At the beginning of another "new decade" of the BJIFF, we join hands with Yee to keep on exploring and creating the diversity and miracles in the film world with "new power", and run into the future with hope.

In 2019, Better Days, Yee’s debut film, was released, followed in the coming years by A Little Red Flower and Chinese Doctors, both of which were highly credited. Behind the successful track records is Yee’s continued focus on and belief in performance, who views putting a lot into performance as the very foundation on which he grains ground and aptly communicates characters’ emotions to the audience after repeated exercises and attempts. In addition, Yee’s vision for paying attention to realistic issues is also a reflection of a young filmmaker's strong sense of social responsibility. Be it his already-screened works, or the upcoming The Battle at Lake Changjin that tells the years of the War to Resist U.S. Aggression and Aid Korea and Miracle in cooperation with director Wen Muye, they are all adapted from real events and in turn feed the reality, into which the joys and sorrows of the man’s world and the ups and downs of time are packaged. Yee’s every piece of work arouses a long-lasting echo among audience and stands the test of time, albeit at a very start of his film career. The sky’s the limit.





A new game with bright spots: the BJIFF forges ahead with a focus on reflecting reality
Literary and artistic works absorb nutrients from reality, and in turn reflect reality and in return prosper society. Any excellent artist should always keep an eye on realistic society. That’s also the case with BJIFF, where there will be a large number of great, well-produced movies focusing on reality. They may be a treasure waiting for the audience to discover at the Beijing Film Panorama, a seed sowed at the Project Pitches, one out of those masterpieces mentioned at the Theme Forum, or an unforgettable classic shared and exchanged at the Workshop & Masterclass. These great films, which showcase the beauty of culture and tell stories of China and the world, are an important way in which the film plays a powerful role in reflecting social reality.

Forging ahead hand in hand with young filmmaker Jackson Yee in a hopeful era, the 11th BJIFF creates a diversified exchange platform for filmmakers around the world with various innovative, inclusive and forward-looking initiatives to embrace another "new decade.” To this end, this edition has been comprehensively upgraded and transformed: the Beijing Film Panorama will expand to reach more movie fans across Tianjin and Hebei outside of Beijing for the first time, allowing them to experience the charm of film art; the Beijing Film Market will launch BJIFF TALENTS for the first time to push the new generation of filmmakers forward; the Film Carnival will launch night activities for the first time, among others. The new additions are a clear statement of the courage of the BJIFF to welcome the "new decade" with a high-spirited attitude and its determination to bring a film festival full of new opportunities, new horizon and new surprises to movie fans at home and abroad.

The BJIFF invites more sincere filmmakers, audiences and people from all walks of life to participate in the various activities, bringing new life to the Chinese film and adding fuel to the world film.
Come and enjoy the world’s best films at the BJIFF in Beijing, and cheer for the Chinese film industry!
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