Reuters
- One beneficiary of the 2021 crypto boom is furniture chain Ethan Allen, which shares an identical ticker symbol with ether.
- The furniture retailer has seen its stock climb 51% year-to-date as ether has more than quadrupled.
- Most of the online message forums for Ethan Allen are riddled with messages about ether.
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Shares of Ethan Allen have surged more than 50% year-to-date and are up nearly 200% over the past year, likely due in part to trader confusion over the ticker symbol it shares with cryptocurrency ether: ETH.
Ether, which works on the ethereum blockchain, has been on a tear so far this year, quadrupling to more than $3,000 as a boom in bitcoin helped set the stage for an investor frenzy in other alt-coins like ether and dogecoin.
The StockTwits investment forum dedicated to Ethan Allen is riddled with messages about the cryptocurrency rather than the furniture seller. Daily message volume on StockTwits' Ethan Allen page has surged 300% since the start of May, which coincides with a parabolic surge in ether's price.
"We've definitely seen a massive increase on a percentage basis in mistaken activity on the Ethan Allen stream," StockTwits CEO Rishi Khanna told The Wall Street Journal.
This isn't the first time investors have mistaken a ticker symbol or company name with another company that was in the news, leading to a massive price increase as retail investors created buying pressure. In January, shares of Signal Advance soared more than 11,000% after Tesla CEO Elon Musk recommended a similarly named privacy app that was not publicly traded.
And in February, tweets about audio-app Clubhouse from Musk spurred a massive surge in Clubhouse Media Group, a microcap stock unrelated to the popular audio-chat application.
If anything, the trader confusion over ticker symbols and company names should serve as a warning to new investors that are eager to put money to work: slow down and perform the proper due diligence before investing in individual stocks.
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See Also:
- Crypto firm 21Shares has grown its assets 900% in the past 6 months. The Cathie Wood-backed company's founders told us how their international upbringing helped them break new ground in the industry — and why they are bullish on ether and DeFi.
- The founders of a crypto-asset hedge fund break down how ether could overtake bitcoin in market cap — and why the second-largest cryptocurrency will go over at least $25,000 in the short- to medium-term
- 20 million adults could dive into the cryptocurrency market over the next year, nearly doubling today's retail investor base, says crypto exchange Gemini
