How Wrigley's managed to dominate the chewing gum world despite nearly a decade of declining public interest
March 15, 2021 at 08:01 AM EDT
For nearly 130 years, the brand Wrigley's has become synonymous with chewing gum. Since 2015, Mars Wrigley has held 25% of the global brand share for chewing gum and a 40% hold in the U.S.