Rent the Runway and West Elm are betting your next comforter will be a rental
March 12, 2019 at 12:12 PM EDT
Rent the Runway has disrupted the apparel retail business and transformed the way people think about buying — and owning — clothes. Now the company has announced a partnership with Williams-Sonoma's West Elm brand to allow subscribers to rent soft home decor, including quilts, blankets, pillows and more.