Don’t worry if you miss any of the projects in 2022, because the 2023 divine beast series will be your biggest opportunity!
As an ancient civilization recognized by the world, China has many kinds of myths and legends in ancient times in the inheritance of Chinese culture, and the two saints (sun candlelight, taiyin glow) and the four spirits of heaven (green dragon, white tiger, vermilion bird, Xuanwu) can be seen in Chinese classics.
Most of these creatures cannot find a substance in reality, but the composition of their image is derived from reality. Some ancient divine beasts are used in Chinese divination, especially the Qi Men Dun Jia and the Six Lords. These sacred beasts often appear in traditional buildings, playing the role of dispelling evil spirits, avoiding disasters and praying for blessings.
Among these mythical beasts, represented by “Phoenix”, “Bai Ze”, “Kun”, “Pixiu” and “Qilin”, the alliance of mythical beasts is formed, opening a new myth in the currency circle for the new year.
The General Preparatory Group of the 2023 Spring Festival Gala carried out IP marketing for the “Spring Festival Gala Season”, and skillfully combined the artistic creativity of the Spring Festival Gala with the value of Chinese culture through the development of IP derivatives and cultural and creative products.
Cooperate with the copyright operation center of the general manager’s office to jointly operate the series of mythical beast IP, including NFT, public chain, etc., and was selected as a high-quality project of the “100 people and thousands of innovations” cooperation plan of the main station, and cooperated with Jay Chou and other stars to create secondary music and serve as an image ambassador.
2023 Spring Festival Gala push! 2023 First IP! The divine beast series tokens are about to dominate the list!
This year, a consortium led the preparation of a token called the sacred beast, and this year’s Spring Festival Gala will promote the top IP of the Spring Festival Gala in the form of Chinese sacred beasts such as Pixiu, Phoenix, Bai Ze, Kunpeng, and Qilin in the form of mountains and seas.
Introduction of shenshou token: The Divine Beast Alliance includes five major war zones under its jurisdiction to manage five major IP sub-coins – Bai Ze, Phoenix, Qilin, Pixiu, and Kunpeng.
Shenshou token ecology:
The cooperation plan of “100 people and thousands of innovations” of the head office
Join the “Large-scale Series of Activities Enabled by the Whole Industry Chain”
United 100 communities to cooperate with push!