Greenfield Expansion Strengthens RAFTRx Presence With Localized Roofing and Insurance Restoration Services

RAFTR Roofing + Exteriors (RAFTRx), a leading national provider of residential and commercial roofing solutions with specialized expertise in insurance restoration, today announced the launch of its first RAFTRx-branded branch in Pittsburgh, Pennsylvania.

The opening marks the start of RAFTRx’s new greenfield growth initiative, which establishes new branches under the RAFTRx name for the first time, building upon the company’s successful model of acquiring and supporting high-performing roofing brands across the United States.

“I’m excited to launch the first RAFTRx branch in the Pittsburgh market,” said Doug Stroh, Brand President of RAFTR Roofing + Exteriors. “Having previously built a roofing company from the ground up, I know firsthand what it takes to scale local operations the right way. Our goal is to bring best-in-class processes, customer service, and community-driven values to Pittsburgh as we begin this new phase of growth.”

Stroh joined RAFTRx following the acquisition of his roofing company, where he led rapid market expansion and operational excellence. In his new role, he will guide the development and opening of future RAFTRx-branded branches nationwide.

“This is a pivotal milestone in our long-term expansion strategy,” said George Godfrey, CEO of RAFTR Roofing + Exteriors. “Doug brings exceptional leadership and hands-on experience in building successful roofing operations. His ability to replicate proven business methods while fostering strong community relationships will be key to the impact of our new branches.”

The Pittsburgh location joins RAFTRx’s platform of nine brands across 16 states and 36 offices, which provide localized service backed by national operational support. Existing brands within the portfolio include Blue Hammer Roofing, Gold Medal Roofing, Humbled Roofing, Kingdom Krafters, Mills Siding and Roofing, Perimeter Roofing, Regal Roofing, and Apex General Contracting. For more information about RAFTR Roofing + Exteriors and its portfolio of brands, visit http://raftrxroofing.com.

About RAFTR Roofing + Exteriors

Founded in 2023 and headquartered in Duluth, Georgia, RAFTR Roofing + Exteriors is a multi-regional provider of residential and commercial roofing and exterior services, specializing in insurance-driven restoration. The company utilizes a direct-to-consumer model and operates more than 36 offices across 16 states through its portfolio of established roofing brands.

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