• 91% Make a Concerted Effort to Clean Before Entertaining Guests
• Most Americans Prioritize Fresh Scents and Tidying Visible Spaces
• Learn more about ACI’s 2025 Fall Cleaning Survey Results

With the holiday season upon us, millions of Americans are getting ready to open their doors to friends and family. A new survey from the American Cleaning Institute (ACI) underscores the vital role that cleaning plays in creating not only a warm and inviting atmosphere but also a healthier environment for holiday gatherings.

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According to the American Cleaning Institute's latest survey, 91% of Americans make a concerted effort to clean their homes before entertaining guests. This widespread commitment to cleanliness is about more than just appearances – it’s about crafting a welcoming space where everyone can relax and enjoy the festivities without worry - especially with the holidays upon us.

According to ACI’s 2025 Fall Cleaning Survey, an overwhelming 91% of Americans make a concerted effort to clean their homes before entertaining guests. This widespread commitment to cleanliness is about more than just appearances – it’s about crafting a welcoming space where everyone can relax and enjoy the festivities without worry.

Fresh Scents and Visible Tidy Spaces Take Center Stage

The survey, conducted by Wakefield Research for ACI, reveals that 71% of hosts focus on tidying up the spaces guests are most likely to see, ensuring that every detail contributes to a positive first impression. But the effort doesn’t stop at what’s visible: 64% of Americans make sure to empty trash bins, and 57% use air fresheners or candles to infuse their homes with inviting scents.

Beyond Aesthetics: Cleaning for Health and Comfort

This year, cleaning is also a critical part of protecting loved ones’ health. With cold and flu season in full swing, 44% of respondents are taking the extra step to disinfect surfaces, helping to reduce the spread of germs before guests arrive. These proactive measures reflect an awareness that thoughtful cleaning routines are essential for a safe and enjoyable holiday season.

The Reality of Last-Minute Hosting

Despite best intentions, holiday prep can sometimes lead to last-minute shortcuts—34% of hosts admit to hiding clutter in closets or spare rooms. But with a little advanced planning, these stressful moments can be avoided.

As Jennifer Abril, ACI President and CEO, explains, “Holiday hosting shouldn’t be just about appearances - health and comfort matter just as much. Our survey shows that many Americans understand simple steps like disinfecting surfaces and freshening the air can make a big difference in how guests feel in your home.”

Tools for a Stress-Free Holiday

ACI offers practical resources, including a Holiday Cleaning Checklist and guidance on the Levels of Clean, to help hosts prepare efficiently and choose the most appropriate cleaning strategies for their guests. By following these tips, Americans can ensure their homes are not only beautiful but also safe and welcoming for everyone who walks through the door.

This holiday season, cleaning isn’t just a chore – it’s the secret to unforgettable gatherings, filled with comfort, joy, and peace of mind for all.

About the Survey

The ACI Cold & Flu Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults ages 18+, between August 26th and September 2nd, 2025, using an email invitation and an online survey. The data has been weighted to ensure an accurate representation of nationally representative U.S. adults ages 18+.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

American Cleaning Institute

The American Cleaning Institute^® (ACI – www.cleaninginstitute.org) is the Home of the U.S. Cleaning Products Industry^® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors. ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.

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With cold and flu season in full swing, 44% of respondents are taking the extra step to disinfect surfaces, helping to reduce the spread of germs before guests arrive.