ETHIS (Ethical Technologies for Humanity, Intelligence & Sustainability) officially launched during San Francisco Tech Week at Homebrew Club. ETHIS (Ethical Technologies for Humanity, Intelligence & Sustainability) officially launched during San Francisco Tech Week at Homebrew Computer Club. As the world’s first AI-powered and human-governed platform, ETHIS unites leaders from business, academia, government, and civil society to champion the ethical and responsible use of technology for the greater good.

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Maryam Ashoori, the VP of Product and Engineering at IBM walked through the history of AI and broke down the topic of responsible AI.

In the AI era, where new questions arise daily, building strong, community-driven guidance and guardrails is essential to ensure AI creates meaningful impact and serves humanity. Homebrew Computer Club honors the grassroots movement where Steve Jobs and Steve Wozniak ignited the personal computing revolution.

The ETHIS launch builds on the momentum of July’s AI & Sustainability Global Summit (the “ASGS Summit”) in New York City, an invitation-only gathering that convened over 350 of the world’s foremost academics, corporate executives, and nonprofit visionaries. “The Summit’s energy was incredible. There wasn’t yet a collective stage to carry it forward. ETHIS was created to give these conversations structure, a shared platform, and lasting impact,” said Xiaoran Cai, the Director of ETHIS.

During the ASGS Summit, Dean Steven Cohen from Columbia University emphasized AI’s role in a sustainable economy where technology, ethics, and human creativity align. Echoing this vision, Kathleen Noreau, Head of Strategic Partnerships at the World Economic Forum, called for scaling trust, inclusion, and long-term impact alongside technological progress. Building on these insights, Sumeet Agrawal, VP of Product Management at Informatica highlighted that AI’s potential with robust data management and seamless application connectivity.

Joslyn (Jingjing) Fu, a product leader and a core contributing member, emphasized that “Bringing ETHIS to Silicon Valley is essential for its advancement to bring together a highly selective group of pioneers at the forefront of innovation. Each participating organization represents the highest standards of technology, intelligence, and sustainability, collectively setting the benchmark for the third era of technology driven by AI.” At the forefront of AI-driven innovation, she is redefining how technology connects creators, brands, and consumers. The products Joslyn has championed now power campaigns reaching billions of people worldwide, setting new standards for ethical, human-centered innovation in digital marketing.

At the ETHIS launch event, Timur Cuceloglu Yarnall, AI Partnerships Director at Snowflake, shared lessons from his entrepreneurial journey, emphasizing that focus and simplicity are key to building scalable, sustainable businesses. Amelia Wong, co-founder of Alluxio, highlighted how their customers are building scalable and resource efficient data infrastructure to power next-generation AI applications sustainably. Claudios Tessone from the University of Zurich underscored the importance of grounding ETHIS in scientific integrity. He also expressed hope that the platform will continue to amplify collaborative voices. Joyce Wang from Singapore University of Social Sciences called for greater international collaboration, noting that AI’s global nature demands shared responsibility to ensure transparency and advance technology that serves the collective interests of humanity.

Jesse Jacobs, ETHIS board member and AI risk researcher, highlighted the continuation of the Sustainability 35 Under 35 program to recognize emerging leaders in ethical technology, building momentum toward ETHIS’s flagship global conference. “Looking ahead, ETHIS aims to deepen collaborations and amplify collective efforts to shape an ethical and sustainable AI future that touches every aspect of people’s lives.”

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"ETHIS was created to give these conversations structure, a shared platform, and lasting impact." XC "AI scales into our homes, cities, and infrastructure, our approach must scale too, beyond better technology, toward greater trust and impact." Kathleen