COVERGIRL is excited to launch NEW skin enhancing primers and luminizers under the TruBlend family! The 6 new skincare-infused products, with varying textures & benefits, are developed to treat and prep skin with instant results that enhance your complexion. Designed to be mixed and matched, COVERGIRL’s TruBlend Skin Enhancers can be worn alone, under makeup or layered together for added benefits.
TruBlend Skin Enhancer Primers
Each skincare-infused TruBlend Skin Enhancer Primer is formulated with clean, vegan, skin-loving ingredients to help you achieve your desired look. The formulas are lightweight, breathable and formulated without Parabens, Sulfates, Phthalates, Mineral Oil, or Talc. COVERGIRL TruBlend Skin Enhancer Primers are dermatologically tested to be suitable for all skin types, even sensitive.
Available in 4 unique textures with individual benefits to prep skin for easy makeup application and longevity:
- Plush Plump: Instantly plumps the skin with a lightweight, dewy finish that keeps your complexion hydrated all day and increases skin’s radiance. A replenishing formula with Biopeptides for intense 48HR hydration.
- Velvet Blur: Helps minimize the appearance of pores for a smoother complexion and better makeup application, while improving skin’s texture over time. A silky, pore-erasing formula with Niacinamide.
- Cashmere Calm: Soothes skin instantly and over time while quickly neutralizing redness for an even, perfected base. A cushiony texture and calming formula with Centella and Vitamin E.
- Sticky Grip: Cooling gel texture smooths and grips your makeup to help it last all day. Formulated with Vitamin C and Hyaluronic Acid to tighten and hydrate skin over time.
TruBlend Skin Enhancer Luminizers
TruBlend Skin Enhancer Luminizers are made with 15% Glycerin and 2% Squalane for all day hydration that will instantly boost and brighten the appearance of tired-looking skin. Clinically proven to support skin’s natural moisture barrier over time, the water-based, weightless gel formula provides an instant burst of moisture while ultra-fine pearls enhance and smooth complexion for a “lit from within” glow. Both Luminizer shades feature clean, vegan formulas and sheer flexible coverage - they can be worn alone, under or mixed with foundation, or layered with other TruBlend Skin Enhancers to fit any beauty routine.
- Gelly Opal Glow: A universal champagne for a fresh, luminous glow.
- Gelly Bronze Glow: A warm bronze for a golden, luminous glow.
“In recent years, COVERGIRL has really focused on incorporating skincare ingredients into our color cosmetics to satisfy growing consumer interest in multitasking products. This new product range truly delivers on its skinification promise; from blurring and smoothing to plumping and glowing, there are endless ways you can mix and match this collection to create your perfect beauty routine. No matter your skin type, texture, or tone, there’s a Skin Enhancer that offers exactly what you’re looking for!” – Mary Santangelo, Senior Vice President, COVERGIRL Global Marketing, at Coty.
Like all COVERGIRL products, COVERGIRL’s TruBlend Skin Enhancer Primers & Luminizers are Leaping Bunny Approved by Cruelty Free International, the gold standard cruelty free program for cosmetics, personal care and household product brands which are committed to removing animal testing from their supply chains. These products are great for all skin types.
The TruBlend Skin Enhancer Primers & Luminizers are available everywhere COVERGIRL is sold, in the makeup aisle.
ABOUT COVERGIRL
COVERGIRL, a beloved American brand, celebrates authenticity, diversity, and self-expression through beauty. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive products for everyone. Through the years, COVERGIRL has partnered with inspirational, barrier-breaking, and diverse people as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Approved by Cruelty-Free International, which means all of our products are in compliance with Cruelty-Free International criteria, no matter where we are sold. Visit www.covergirl.com or find @COVERGIRL on social media for more information.
ABOUT COTY
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.
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Contacts
Genesis Bazo, MMC
gbazo@hellommc.com
