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U.S. Ski & Snowboard, Stifel Announce New Partnership; Title Sponsorship of U.S. Alpine Ski Team

Partnership Encompasses All Elite Levels of Alpine Ski Racing Competition in North America

U.S. Ski & Snowboard announced today an official partnership with Stifel Financial (NYSE:SF), a leading wealth management and investment banking company. Under terms of the agreement, Stifel will become the title sponsor of the Stifel U.S. Alpine Team.

The partnership marries two brands that share common values, including success, precision, and partnership. Moving forward, the U.S. Alpine Ski Team will be renamed the Stifel U.S. Alpine Team, which includes decorated athletes such as three-time Olympic medalist Mikaela Shiffrin, 2022 Olympic silver medalist Ryan Cochran-Siegle and eight-time FIS World Cup podium finisher Breezy Johnson. In addition, U.S. Ski & Snowboard and Stifel will collaborate on a career and financial education program, designed to help athletes with savings and investing strategy.

“We’re thrilled to be partnering with Stifel,” said U.S. Ski & Snowboard President & CEO Sophie Goldschmidt. “This is the most significant alpine partnership in U.S. Ski & Snowboard history, supporting alpine skiers from the development level to the World Cup. Stifel’s long-term commitment combined with our comparable values makes them the perfect partner.”

This is the first alpine partnership for U.S. Ski & Snowboard that encompasses all elite levels of competition in North America, including World Cup, NorAms and National Championships, and will be kicking off a season with the most domestic alpine World Cups in history. Stifel will serve as the title sponsor of the men’s FIS Alpine Ski World Cup event in Palisades Tahoe, California and as a sponsor of the additional men’s FIS Alpine Ski World Cup events in Beaver Creek, Colorado and Aspen, Colorado, as well as the women’s FIS Alpine Ski World Cup event in Killington, Vermont.

“At Stifel, success is ingrained in our culture,” said Stifel Chairman and CEO Ronald J. Kruszewski. “We have become a firm where success meets success – one that attracts successful individuals and partners, recognizes up-and-coming successes, and helps others achieve success. The athletes of the U.S. Alpine Team exemplify dedication, focus, and perseverance and represent the very definition of success. Stifel is excited to partner with U.S. Ski & Snowboard to support these athletes on the world stage.”

Stifel has also been named the title sponsor of the U.S. NorAm Tour, which is the pipeline for young athletes to earn their spot on the Stifel U.S. Alpine Team with hopes of representing the USA internationally in the World Cup, World Championships and Olympics. Stifel will also become the presenting partner of the Toyota U.S. Alpine Championships, where national titles are awarded annually in downhill, super-G, giant slalom and slalom.

“Stifel and their leadership have been longtime supporters of alpine skiing and the team, and we’re thrilled to bring them on as the official title sponsor of the Stifel U.S. Alpine Team,” said three-time Olympic medalist Mikaela Shiffrin. “I also love that they will be supporting the team at every level including developing the pipeline to help build the next generation of Olympic champions in the United States.”

In addition to the U.S. Ski & Snowboard relationship, Stifel also has sponsorship agreements with the NHL’s St. Louis Blues, several PGA golfers, and is the presenting sponsor of the Haskins and ANNIKA Awards, which honor the nation’s top collegiate golfers, and the Jimmy Kimmel LA Bowl.

About Stifel

Stifel Financial Corp. (NYSE: SF) is a financial services holding company headquartered in St. Louis, Missouri, that conducts its banking, securities, and financial services business through several wholly owned subsidiaries. Stifel’s broker-dealer clients are served in the United States through Stifel, Nicolaus & Company, Incorporated, including its Eaton Partners business division; Keefe, Bruyette & Woods, Inc.; Miller Buckfire & Co., LLC; and Stifel Independent Advisors, LLC; and in the United Kingdom and Europe through Stifel Nicolaus Europe Limited. The Company’s broker-dealer affiliates provide securities brokerage, investment banking, trading, investment advisory, and related financial services to individual investors, professional money managers, businesses, and municipalities. Stifel Bank and Stifel Bank & Trust offer a full range of consumer and commercial lending solutions. Stifel Trust Company, N.A. and Stifel Trust Company Delaware, N.A. offer trust and related services. To learn more about Stifel, please visit the Company’s website at

About U.S. Ski & Snowboard

U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit


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