SECURITIES & EXCHANGE COMMISSION
                             Washington, D.C. 20549
                             ----------------------

                                  SCHEDULE 13G*
                                 (Rule 13d-102)

             INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
           TO RULES 13d-1(b), (c) AND (d) AND AMENDMENTS THERETO FILED
                              PURSUANT TO 13d-2(b)

                                  Arbitron Inc.
                                (Name of Issuer)

                                  Common Stock
                         (Title of Class of Securities)

                                    03875Q108
                                 (CUSIP Number)

                                January 24, 2008
             (Date of event which requires filing of this statement)


     Check the appropriate box to designate the rule pursuant to which this
Schedule 13G is filed:
     [ ]  Rule 13d-1(b)
     [x]  Rule 13d-1(c)
     [ ]  Rule 13d-1(d)





                               (Page 1 of 9 Pages)
----------------
     *The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which would
alter the disclosures provided in a prior cover page.

     The information required in the remainder of this cover page shall not be
deemed to be "filed" for purposes of Section 18 of the Securities Exchange Act
of 1934 ("Act") or otherwise subject to the liabilities of that section of the
Act but shall be subject to all other provisions of the Act (however, see the
Notes).






CUSIP No. 03875Q108                 13G                    Page 2 of 9 Pages

-----------------------------------------------------------------------------
     (1)    NAMES OF REPORTING PERSONS
            I.R.S. IDENTIFICATION NO.
            OF ABOVE PERSONS (ENTITIES ONLY)
                                                       Eminence Capital, LLC
-----------------------------------------------------------------------------
     (2)    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP **
                                                                  (a)  [ ]
                                                                  (b)  [x]
-----------------------------------------------------------------------------
     (3)    SEC USE ONLY
-----------------------------------------------------------------------------
     (4)    CITIZENSHIP OR PLACE OF ORGANIZATION
                            New York
-----------------------------------------------------------------------------
NUMBER OF      (5)  SOLE VOTING POWER
                                                0
SHARES         ______________________________________________________________

BENEFICIALLY   (6)  SHARED VOTING POWER
                                                1,900,000
OWNED BY       ______________________________________________________________

EACH           (7)  SOLE DISPOSITIVE POWER
                                                0
REPORTING      ______________________________________________________________

PERSON WITH    (8)  SHARED DISPOSITIVE POWER
                                                1,900,000
-----------------------------------------------------------------------------
     (9)    AGGREGATE AMOUNT BENEFICIALLY OWNED
            BY EACH REPORTING PERSON
                                                1,900,000
-----------------------------------------------------------------------------
     (10)   CHECK BOX IF THE AGGREGATE AMOUNT
            IN ROW (9) EXCLUDES CERTAIN SHARES **                       [ ]
-----------------------------------------------------------------------------
     (11)   PERCENT OF CLASS REPRESENTED
            BY AMOUNT IN ROW (9)
                                                6.7%
-----------------------------------------------------------------------------
     (12)   TYPE OF REPORTING PERSON **
                                                IA
-----------------------------------------------------------------------------
                     ** SEE INSTRUCTIONS BEFORE FILLING OUT!






CUSIP No. 03875Q108                 13G                    Page 3 of 9 Pages

-----------------------------------------------------------------------------
     (1)    NAMES OF REPORTING PERSONS
            I.R.S. IDENTIFICATION NO.
            OF ABOVE PERSONS (ENTITIES ONLY)
                                                            Eminence GP, LLC
-----------------------------------------------------------------------------
     (2)    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP **
                                                                  (a)  [ ]
                                                                  (b)  [x]
-----------------------------------------------------------------------------
     (3)    SEC USE ONLY
-----------------------------------------------------------------------------
     (4)    CITIZENSHIP OR PLACE OF ORGANIZATION
                            New York
-----------------------------------------------------------------------------
NUMBER OF      (5)  SOLE VOTING POWER
                                                0
SHARES         ______________________________________________________________

BENEFICIALLY   (6)  SHARED VOTING POWER
                                                809,077
OWNED BY       ______________________________________________________________

EACH           (7)  SOLE DISPOSITIVE POWER
                                                0
REPORTING      ______________________________________________________________

PERSON WITH    (8)  SHARED DISPOSITIVE POWER
                                                809,077
-----------------------------------------------------------------------------
     (9)    AGGREGATE AMOUNT BENEFICIALLY OWNED
            BY EACH REPORTING PERSON
                                                809,077
-----------------------------------------------------------------------------
     (10)   CHECK BOX IF THE AGGREGATE AMOUNT
            IN ROW (9) EXCLUDES CERTAIN SHARES **                       [ ]
-----------------------------------------------------------------------------
     (11)   PERCENT OF CLASS REPRESENTED
            BY AMOUNT IN ROW (9)
                                                2.9%
-----------------------------------------------------------------------------
     (12)   TYPE OF REPORTING PERSON **
                                                OO
-----------------------------------------------------------------------------
                     ** SEE INSTRUCTIONS BEFORE FILLING OUT!






CUSIP No. 03875Q108                 13G                    Page 4 of 9 Pages

-----------------------------------------------------------------------------
     (1)    NAMES OF REPORTING PERSONS
            I.R.S. IDENTIFICATION NO.
            OF ABOVE PERSONS (ENTITIES ONLY)
                                                            Ricky C. Sandler
-----------------------------------------------------------------------------
     (2)    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP **
                                                                  (a)  [ ]
                                                                  (b)  [x]
-----------------------------------------------------------------------------
     (3)    SEC USE ONLY
-----------------------------------------------------------------------------
     (4)    CITIZENSHIP OR PLACE OF ORGANIZATION
                            United States
-----------------------------------------------------------------------------
NUMBER OF      (5)  SOLE VOTING POWER
                                                0
SHARES         ______________________________________________________________

BENEFICIALLY   (6)  SHARED VOTING POWER
                                                1,900,000
OWNED BY       ______________________________________________________________

EACH           (7)  SOLE DISPOSITIVE POWER
                                                0
REPORTING      ______________________________________________________________

PERSON WITH    (8)  SHARED DISPOSITIVE POWER
                                                1,900,000
-----------------------------------------------------------------------------
     (9)    AGGREGATE AMOUNT BENEFICIALLY OWNED
            BY EACH REPORTING PERSON
                                                1,900,000
-----------------------------------------------------------------------------
     (10)   CHECK BOX IF THE AGGREGATE AMOUNT
            IN ROW (9) EXCLUDES CERTAIN SHARES **                       [ ]
-----------------------------------------------------------------------------
     (11)   PERCENT OF CLASS REPRESENTED
            BY AMOUNT IN ROW (9)
                                                6.7%
-----------------------------------------------------------------------------
     (12)   TYPE OF REPORTING PERSON **
                                                IN
-----------------------------------------------------------------------------
                     ** SEE INSTRUCTIONS BEFORE FILLING OUT!






CUSIP No. 03875Q108                 13G                    Page 5 of 9 Pages


Item 1(a).     Name of Issuer:

     The name of the issuer is Arbitron Inc. (the "Company").

Item 1(b).     Address of Issuer's Principal Executive Offices:

     The Company's principal executive offices are located at 142 West 57th
Street, New York, NY 10019

Item 2.        Name of Person Filing:

     This statement is filed on behalf of each of the following persons
(collectively, the "Reporting Persons"):

(i)   Eminence Capital, LLC, a New York limited liability company ("Eminence
Capital");

(ii)  Eminence GP, LLC, a New York limited liability company ("Eminence GP");
and

(iii) Ricky C. Sandler, a U.S. Citizen ("Mr. Sandler").


(a) This statement relates to Shares of Common Stock as defined in Item 2(d)
below held for the accounts of: Eminence Partners, LP, a New York limited
partnership ("Eminence I"); Eminence Partners II, LP, a New York limited
partnership ("Eminence II"); Eminence Long Alpha, LP, a Delaware limited
partnership ("ELA") and Eminence Leveraged Long Alpha, LP, a Delaware limited
partnership ("ELLA" and together with Eminence I, Eminence II, and ELA, the
"Partnerships"); as well as Eminence Long Alpha Master Fund, Ltd. and Eminence
Leveraged Long Alpha Master Fund, Ltd. (the "Offshore Master Funds") and
Eminence Fund, Ltd. ("Eminence Offshore"), each a Cayman Islands company, and
collectively referred to as the "Offshore Funds"). The Partnerships and the
Offshore Funds are collectively referred to as the "Eminence Funds".

Eminence Capital serves as the investment manager to the Eminence Funds with
respect to the shares of Common Stock directly owned by the Eminence Funds and
may be deemed to have voting and dispositive power over the Shares held for the
accounts of the Eminence Funds.

Eminence GP serves as general partner or manager with respect to the shares of
Common Stock directly owned by the Partnerships and the Offshore Master Funds,
respectively, and may be deemed to have voting and dispositive power over the
Shares held for the accounts of the Partnerships and the Offshore Master Funds.

Ricky C. Sandler is the Managing Member of each Eminence Capital and Eminence GP
and may be deemed to have voting and dispositive power with respect to the
Shares of Common Stock directly owned by the Eminence Funds.






CUSIP No. 03875Q108                 13G                    Page 6 of 9 Pages


Item 2(b).     Address of Principal Business Office or, if None, Residence:

     The address of the principal business and principal office of the
Partnerships, Eminence GP and the Investment Manager is 65 East 55th Street,
25th Floor, New York, NY 10022. The business address of Mr. Sandler is 65 East
55th Street, 25th Floor, New York, NY 10022.

Item 2(c).     Citizenship:

    (i) Eminence Capital, a New York limited liability company;

   (ii) Eminence GP, a New York limited liability company; and

  (iii) Mr. Sandler, is a United States Citizen.

Item 2(d).     Title of Class of Securities:
     Common stock, par value $0.50 per share (the "Common Stock").

Item 2(e).     CUSIP Number:  03875Q108

Item 3. If this statement is filed pursuant to Rules 13d-1(b) or 13d-2(b) or
(c), check whether the person filing is a:

          (a) [ ]  Broker or dealer registered under Section 15 of the
                   Act,

          (b) [ ]  Bank as defined in Section 3(a)(6) of the Act,

          (c) [ ]  Insurance Company as defined in Section 3(a)(19) of
                   the Act,

          (d) [ ]  Investment Company registered under Section 8 of the
                   Investment Company Act of 1940,

          (e) [ ]  Investment Adviser in accordance with Rule
                   13d-1 (b)(1)(ii)(E),

          (f) [ ]  Employee Benefit Plan or Endowment Fund in accordance
                   with Rule 13d-1 (b)(1)(ii)(F),

          (g) [ ]  Parent Holding Company or control person in accordance
                   with Rule 13d-1 (b)(1)(ii)(G),

          (h) [ ]  Savings Association as defined in Section 3(b) of the
                   Federal Deposit Insurance Act,

          (i) [ ]  Church Plan that is excluded from the definition of an
                   investment company under Section 3(c)(14) of the
                   Investment Company Act of 1940,

          (j) [ ]  Group, in accordance with Rule 13d-1(b)(1)(ii)(J).

     Not applicable






CUSIP No. 03875Q108                 13G                    Page 7 of 9 Pages


Item 4.   Ownership.

      A. Eminence Capital, LLC
       (a) Amount beneficially owned: 1,900,000
       (b) Percent of class: 6.7%. The percentages used herein and in the rest
of Item 4 are calculated based upon the 28,232,708 shares of Common Stock
outstanding at October 29, 2007, as set forth in the Company's Form 10-Q for the
quarterly period ended September 30, 2007.
       (c)  (i)   Sole power to vote or direct the vote: 0
            (ii)  Shared power to vote or direct the vote: 1,900,000
            (iii) Sole power to dispose or direct the disposition: 0
            (iv)  Shared power to dispose or direct the disposition: 1,900,000

      B. Eminence GP, LLC
       (a) Amount beneficially owned: 809,077
       (b) Percent of class: 2.9%
       (c) (i)   Sole power to vote or direct the vote: 0
           (ii)  Shared power to vote or direct the vote: 809,077
           (iii) Sole power to dispose or direct the disposition: 0
           (iv)  Shared power to dispose or direct the disposition: 809,077


      C. Ricky C. Sandler
       (a) Amount beneficially owned: 1,900,000
       (b) Percent of class: 6.7%
       (c) (i)   Sole power to vote or direct the vote: 0
           (ii)  Shared power to vote or direct the vote: 1,900,000
           (iii) Sole power to dispose or direct the disposition: 0
           (iv)  Shared power to dispose or direct the disposition: 1,900,000


Item 5.   Ownership of Five Percent or Less of a Class.

     Not applicable.


Item 6.   Ownership of More than Five Percent on Behalf of Another Person.

     Eminence GP, the general partner of the Partnerships and the manager of the
Offshore Master Funds, has the power to direct the investment activities of the
Partnerships and the Offshore Master Funds, including decisions respecting the
disposition of the proceeds from the sale of the shares. The Investment Manager
provides investment management services to the Eminence Funds, and has the power
to direct the investment activities of Eminence Offshore, including the power to
make decisions with respect to the disposition of the proceeds from the sale of
the shares. Mr. Sandler serves as the Managing Member of Eminence GP and the
Investment Manager and in that capacity directs their operations.






CUSIP No. 03875Q108                 13G                    Page 8 of 9 Pages


Item 7.   Identification and Classification of the Subsidiary Which Acquired
the Security Being Reported on by the Parent Holding Company.

     Not Applicable.

Item 8.   Identification and Classification of Members of the Group.

     Not Applicable.

Item 9.   Notice of Dissolution of Group.

     Not Applicable.

Item 10.  Certification.

     Each of the Reporting Persons hereby makes the following certification:

          By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were not acquired and are not held for
the purpose of or with the effect of changing or influencing the control of the
issuer of the securities and were not acquired and are not held in connection
with or as a participant in any transaction having that purpose or effect.






CUSIP No. 03875Q108                 13G                    Page 9 of 9 Pages


SIGNATURES

After reasonable inquiry and to the best of our knowledge and belief, the
undersigned certify that the information set forth in this statement is true,
complete and correct.


DATED:  February 4, 2008

                                    /s/ Ricky C. Sandler
                                    ---------------------
                                    Ricky C. Sandler, individually, and as
                                    Managing Member of
                                    Eminence Capital, LLC,
                                       and as
                                    Managing Member of
                                    Eminence GP, LLC