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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
     PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

                Date of Report (Date of earliest event reported)
                                October 16, 2006

                                 INSURE.COM, INC
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             (Exact name of registrant as specified in its charter)

            Delaware                    0-26781               36-3299423
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  (State or other jurisdiction        (Commission          (I.R.S. Employer
        of incorporation)             File Number)        Identification No.)

           8205 South Cass Ave., Darien, IL                     60561
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       (Address of principal executive offices)               (Zip Code)

         Registrant's telephone number, including area code 630-515-0170


         --------------------------------------------------------------
         (Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions:

[ ]   Written communications pursuant to Rule 425 under the Securities
      Act (17 CFR 230.425)

[ ]   Soliciting material pursuant to Rule 14a-12 under the Exchange
      Act (17 CFR 240.14a-12)

[ ]   Pre-commencement communications pursuant to Rule 14d-2(b) under the
      Exchange Act (17 CFR 240.14d-2(b))

[ ]   Pre-commencement communications pursuant to Rule 13e-4(c) under the
      Exchange Act (17 CFR 240.13a-4(c))

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ITEM 7.01      REGULATION FD DISCLOSURE

         On October 16, 2006, Insure.com, Inc. announced it had named a new vice
president and Chief Information Officer. The press release making that
announcement is attached hereto as Exhibit 99.1 and is incorporated herein by
reference. This information is being furnished under Item 7.01 (Regulation FD
Disclosure) of Form 8-K.

SECTION 9.01   FINANCIAL EXHIBITS AND EXHIBITS

ITEM 9.01(d)   EXHIBITS

Exhibit
Number         Description
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99.1           Press Release dated October 16, 2006, announcing the appointment
               of a new vice president and Chief Information Officer



                                    SIGNATURE

        Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


Date: October 16, 2006                             By: /s/ PHILLIP A. PERILLO
                                                       -------------------------
                                                       Phillip A. Perillo
                                                       Senior Vice President and
                                                       Chief Financial Officer