Sequoia Pumps More Funding Into Search Marketing Startup Kenshoo

Israel-based search engine marketing (SEM) automator Kenshoo has received another capital injection from its existing backers Sequoia Capital and Arts Alliance . As with the Series A round, this second round of funding remained undisclosed, although our contact person at the company ensures it that this was an "up-round" financing and that the valuation was "50% higher than the last time" it attracted outside capital. The startup, based out of Tel Aviv but active worldwide, says it will use the funding to further fuel its expansion and explore new business opportunities in the search marketing space.