Will Air France-KLM’s Social Network Bluenity Fly? I Like Dopplr Better.

Airline group Air France-KLM , formed after the merger of Société Air France and the Royal Dutch Airlines and currently the largest airline company in the world in terms of operating revenues, has recently launched a social network for travelers called Bluenity to connect its +75 million customers when traveling (presumably so that they can meet up with strangers). An airline moving into social networking is interesting, so we decided to take a look and see how it compares to internet startups who are looking to monetize social platforms catered to travelers. Unfortunately, in this case, it turns out to be not much more than a marketing exercise.