ATLANTA, GA / ACCESSWIRE / April 16, 2021 / In recent years we have observed businesses using social media as a means to reach and engage their target audiences. Throughout the global pandemic that prompted long-term stay-at-home protocols, we have seen a shift in focus from out-of-home marketing to a growing emphasis on delivering products directly to consumers in the comfort and safety of their homes via social media.
"Before 2020, social media and eCommerce were really more about convenience, but traditional brick-and-mortar stores still had many benefits," says Dee Agarwal. "Today, we are seeing industries move away from their brick-and-mortar presence and find innovative ways for consumers to access, interact, and experience their products in a remote way. A digital presence has become a necessity rather than a luxury."
As an early adopter of social media marketing for eCommerce, entrepreneur and c-suite executive Deepak "Dee" Agarwal attributes much of the success of NoMoreRack.com to an effective and comprehensive social media strategy, as a quarter of their $78 million in sales in November 2013 came from Facebook.
Since then, the growth and popularity of social media has exploded. What does this shift to digital mean for businesses? If businesses are not stepping up their social media presence, they are potentially losing out on sales and revenue.
Here are a few ways you can enhance your social media presence to engage consumers.
Explore different social platforms
There are many different platforms out there, and they're all vying for consumers' attention. How can you ensure that your content gets seen by the most relevant people?
"Even the best content won't be effective if it isn't being served to your target audience," explains Deepak Agarwal.
If you are currently only growing your presence on one or two social media platforms, this is your opportunity to conduct some research into your target audience and find out where they are spending their time. Different social media platforms resonate with different generations, interest groups, and demographics. Consumers use each channel for different purposes and expect a unique experience. Understanding this can help you serve the best content to your audience on each platform.
Take advantage of platform tools that encourage engagement
Perfecting your approach to social media requires more than just a few posts a month with witty captions. If you're like many businesses, you may have fallen into the social media rut - posting content onto your brand's social accounts and blindly hoping that it will resonate.
Social media is a never-ending stream of updates, news, and content. Get creative and educate yourself on platform trends. Explore stories, polls, live Q&A sessions, and more to get your audience engaged and interacting with your content.
"If you're looking to stand out from the crowd and get more people interacting with your brand and content, understanding the opportunities to engage your audience via social media platforms is a great place to start," says Dee Agarwal.
Explore influencers within your industry
Building a successful business on the internet comes down to how many people you can reach and how well your content relates to your audience. While it's tempting to think that the only way to grow your business is by creating more and more content yourself, there are other ways to expand your audience without having to put in all of the work.
Influencer marketing has been one of the hottest topics in business for the past few years. Relevant influencers within your industry can help extend your reach and demonstrate the application of your product in a way that is aspirational for your audience.
"It's a concept that's easy to understand, but it isn't always easy to execute," says Dee Agarwal. "But get it right, and you will reap the benefits."
There are many industry tools available to help identify potential brand ambassadors and social media influencers. Conducting a quick audit of your social media followers can be a simple way to find out what your audience cares about and who they look to for inspiration.
Find your posting sweet-spot
If you're managing your brand's social media channels, you've likely heard of the term "posting frequency." But do you really know what it means in practice? And how does your posting frequency actually affect your social media presence and your business's bottom line?
The trick is to find the perfect balance to rise above the noise and get eyes on your posts without inundating your followers' feeds. As social media algorithms increasingly move away from the reverse-chronological timelines of the past and towards relevance-based curation, businesses must continually refine their tactics in creating high-quality content and maximizing opportunities to earn engagement.
Look at the Numbers
When it comes to social media, you can't manage what you don't measure. It's not enough to post content on Facebook and Twitter once or twice a day. You should be looking at how much traffic those posts are driving to the website, what kind of engagement they're generating (comments, shares, likes), and how important that engagement is to your overall social media strategy.
"It's time for social media marketers to take their game to the next level. Social media analytics are not just nice-to-have. Good analytics provide actionable insights that help you improve your results and ultimately, grow your business," says Dee Agarwal.
For more expert perspective from Dee Agarwal on Social Media for your business, read Dee Agarwal on How Social Media Can Enhance Your Digital Strategy in 2021.
Contact:
Andrew Mitchell
Email: media@cambridgeglobalmedia.com
Phone: 404-955-7133
SOURCE: Deepak Agarwal
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