LiveXLive Announces Exclusive Partnership With "Self Made," A Music Competition And Community For Talent And Fans That Guarantees A Record, Publishing And Management Deal

LOS ANGELES, Feb. 24, 2021 /PRNewswire/ -- LiveXLive Media (Nasdaq: LIVX) ("LiveXLive"), a global platform for livestream and on-demand audio, video and podcast/vodcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions ("CPS"), announced today that it has entered into an exclusive partnership with Self Made, an innovative and democratic music competition. This is a community which leaves everything to the talent and the fans. Self Made garnered more than one million viewers on its platform who voted virtually for their favorite up-and-coming artists, including solo and group acts across all genres of music when it launched in 2017.

LiveXLive (PRNewsFoto/Loton, Corp.) (PRNewsfoto/LiveXLive Media, Inc.)

Self Made's mentors are an all-star team of music industry leaders who have broken celebrated and popular musical acts

Self Made was created by Ash Pournouri, music visionary and the former partner of the late global superstar Avicii. When Self Made debuted in Sweden, it achieved the highest viewership of all new shows on Discovery's video-on-demand service Dplay and attracted nearly 20 percent of Sweden's online population. 

Self Made's platform allows 100% of the voting to take place by the fans on the site, which distinguishes it from other music competitions with panels of celebrity judges, like X Factor. Anyone can enter this truly international and democratized talent search from the comfort of their own homes. The opportunity to audition and the power to win lies with participants promoting their auditions throughout various social media and other digital platforms. However, "wildcards'' can rise to the top of the final showcase and consumers can vote on them in a real-time leaderboard. Winners will be honored or acknowledged through LiveXLive's innovative and all-inclusive global platform, and they will be able to pursue record deals, publishing deals and management deals worth $100,000.

"Our partnership with Self Made provides independent artists a singular digital platform and community to showcase their talent, jump-start their careers and dramatically increase visibility among established artists and loyal fans," said Robert Ellin, CEO and Chairman of LiveXLive. "Working together with Ash Pournouri and his amazing team, we have created the ultimate democratic music competition where we leave everything in the hands of the talent and the fans."

Serving as Self Made's mentors is an all-star team of music industry leaders who have broken many of the most celebrated and popular musical acts around the globe. They include Eshy Gazit, responsible for the worldwide success of Monsta X and BTS; Jason Flom, who launched Katy Perry, Kid Rock, Lorde and Greta Van Fleet; Sharona Nomder, manager of Israeli pop star Noa Kirel; Brandon Silverstein of S10 Entertainment, who manages the Brazilian global superstar Anitta; Ash Pournouri, who turned Swedish DJ Avicii into a worldwide phenomenon; and Charlie Walk, who has worked with such artists as Taylor Swift, Ariana Grande, The Weeknd, Post Malone and Shawn Mendes.

The first group of artists, SZNS, Amor, Perri Jones, and Stefan Benz who were selected by the mentors, will perform center stage at the second presentation of Music Lives, LiveXLive's immensely popular livestreamed music festival. The first Music Lives festival, which included 51 hours of livestreamed content with more than 100 artists, generated over 50 million livestreams globally and three billion "#MusicLives" video views on TikTok. These artists will also serve as ambassadors during Self Made's second worldwide competition commencing in spring 2021, providing guidance and support to the contestants.

Combined with its recent partnership with Charlie Walk's Music Mastery, LiveXLIve will continue its rapid expansion into music publishing and developing rising talent. 

"The perfect trifecta of Self Made, LiveXLive and Music Mastery will work together to concept develop new artist brands in the North America marketplace," said Charlie Walk, Founder and CEO of Music Mastery. "It is now our time to have the same level of success that the K-pop market has achieved with BTS, Black Pink and other new artists."

"Seeing how Self Made was such an overwhelming success in its alpha launch, I am very excited to launch Self Made on the LiveXLive platform in the US and beyond," said Ash Pournouri, Founder of Self Made. "Our partnership with Charlie, Rob and the entire LiveXLive team will finally democratize talent search and offer winners the opportunity to propel into stardom and become the biggest artists of tomorrow." 

Pournouri, a successful serial entrepreneur and tech investor, created and co-founded the globally influential platform Brilliant Minds with Spotify CEO Daniel Ek. He was partner to and co-creator of the music artist and brand Avicii, and is a two-time Grammy nominated songwriter. Pournouri began his career as an artist manager, record producer, songwriter and record executive. 

LiveXLive's platform provides an end-to-end solution for artists and bands to go direct to consumer, monetize performances and digital touring, as well as sell merchandise and reach new audiences across LiveXLive's apps, site and OTT channels on Amazon, Apple TV, DISH Sling, Roku and Samsung TVs. 

About LiveXLive Media, Inc. 
Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by" Live) is a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture. LiveXLive, which has streamed over 1,800 artists since January 2020, has become a go-to partner for the world's top artists and celebrity voices as well as music festivals concerts, including Rock in Rio, EDC Las Vegas, and many others. In April 2020, LiveXLive produced its first 48-hour music festival called "Music Lives" with tremendous success as it earned over 50 million views and over 5 billion views for #musiclives on TikTok on 100+ performances. LiveXLive's library of global events, video-audio podcasts and original shows are also available on Amazon, Apple TV, Roku and Samsung TVs in addition to its own app, destination site and social channels. The Company's wholly-owned subsidiary,PodcastOne, generates more than 2.25 billion downloads per year with 400+ episodes distributed per week across a stable of hundreds of top podcasts. For more information, visit www.livexlive.com and follow us on Facebook, Instagram, TikTok, Twitter at @livexlive, and YouTube

Forward-Looking Statements 
All statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company's reliance on one key customer for a substantial percentage of its revenue; the Company's ability to consummate any proposed financing, acquisition or transaction, the timing of the closing of such proposed event, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all, or that the closing of any proposed financing, acquisition or transaction will not occur or whether any such event will enhance shareholder value; the Company's ability to continue as a going concern; the Company's ability to attract, maintain and increase the number of its users and paid subscribers; the Company identifying, acquiring, securing and developing content; the Company's ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management's relationships with industry stakeholders; the effects of the global Covid-19 pandemic; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company's subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2020, filed with the U.S. Securities and Exchange Commission (the "SEC") on June 26, 2020, Quarterly Report on Form 10-Q for the quarter ended December 31, 2020, filed with the SEC on February 16, 2021, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. 

LiveXLive PR
424-645-4620
Lynda Dorf
Lynda@therosegrp.com

Estabrook Group
917-796-5163
Keith Estabrook
Keith@estabrookgroup.com

LiveXLive IR Contact:
(310) 601-2505
ir@LiveXLive.com

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SOURCE LiveXLive Media, Inc

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