NEW YORK, Feb. 16, 2021 /PRNewswire/ -- The past few years have seen plant-based meat and dairy alternatives go from a niche product to a mainstream trend, and finally to a mainstay in the food industry. Now that the average consumer has had the opportunity to try plant-based alternatives, the market has spoken and plant-based foods are taking a much larger role in the food industry in 2021. Plant-based offerings are being added to the lineups of the world's largest food producers, multinational restaurants and cafes, and to important segments like the infant nutrition space. It's clear that the largest players in the food industry like Tyson Foods, Inc. (NYSE:TSN), PepsiCo (NASDAQ:PEP), Starbucks Corporation (NASDAQ:SBUX), and Yum! Brands, Inc. (NYSE:YUM), along with innovative plant-based foods companies like Else Nutrition (TSXV:BABY) (OTCQX:BABYF) see plant-based alternatives as something that is not going away and even as the future of the industry.
Else Nutrition Partners With Major US Retailers
The emergence of plant-based food has given rise to a number of innovative companies. Among them is Israel-based food and nutrition company Else Nutrition (TSXV:BABY) (OTCQX:BABYF). Else has carved out its place in the plant-based market by focusing first on infant and children's nutrition, including a 100% plant-based, non-soy, and GMO-free infant nutrition formula that meets the highest standard for nutrition and industry standards to be considered a clean label product. In recent months, the company has been expanding its US retail footprint through partnerships with major North American retailers.
On February 8, Else's products hit shelves at 350 locations of US nationwide health food retailer Sprouts Farmers Market. Sprouts will soon be joined by additional other US retail chains served by KeHE Distributors. The company also successfully launched its product online last year with its initial launch on Amazon and the company's own e-store. Else was listed in Q4 2020 as Amazon's best seller new brand in the baby formula category. Else expanded its online retail presence in early January with the announcement that its products would be available on PlantX's fully plant-based e-commerce platform, and again in early February with the launch of Else products on health and wellness-focused e-commerce platform Thrive Market.
"Today marks a major milestone for Else," Else Nutrition CEO and Co-Founder Hamutal Yitzhak said of the Sprouts Farmers market launch in the company's February 8 release. "Having our product available on shelves at this national retailer is a key step in our mission of bringing whole, clean, sustainable nutrition alternatives for children everywhere."
On February 4, Else announced its latest all plant-based product. Continuing the company's focus so far on infant and child nutrition, Else is launching a new Plant-Powered Complete Nutrition for Kids products after completing a successful trial run. The latest addition to Else's lineup is a clean label, organic, plant-based nutrition shake packed with the protein, carbs, healthy fats, and 20 essential nutrients with 50% less sugar than leading brands.
Global Food Giants Step Further into Plant-Based Space
PepsiCo (NASDAQ:PEP) announced in late January that the company is forming a joint venture with Beyond Meat to develop plant-based drinks and snacks. The venture will give Pepsi access to the leading plant-based meat brand in the world, while Beyond gets access to Pepsi's distribution and production infrastructure. More information on what kinds of snack products the two companies will create together is forthcoming.
In November, meat industry giant Tyson Foods, Inc. (NYSE:TSN) announced that the company would step further into the plant-based space by retooling its Raised and Rooted brand of plant-based and hybrid foods. The company plans to eliminate its hybrid offerings that combined meat-based and plant-based proteins and focus the Raised and Rooted brand on fully plant-based meat alternatives instead.
Starbucks Corporation (NASDAQ:SBUX) is also expanding its plant-based offerings. In January, the company introduced its Original Nut Blend non-dairy milk alternative in the European markets. In addition, the company will be adding a range of plant-based food options, including breakfast sandwiches made with Beyond Meat's plant-based sausage.
Yum! Brands, Inc. (NYSE:YUM) has moved further into the plant-based space as well. The company has already added plant-based options to Pizza Hut menus and in January announced the test launch of Taco Bell's first plant-based menu item in partnership with Beyond Meat.
The growing interest in and adoption of plant-based foods from major retailers, restaurant brands, and food producers is a clear indication that the plant-based market segment is here to stay. Meanwhile, plant-based food companies like Else Nutrition are advancing the future of the industry.
DISCLAIMER: Microsmallcap.com (MSC) is the source of the Article and content set forth above. MSC owns StreetSignals.com. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. FN Media Group (FNM) is a third-party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels. FNM is NOT affiliated with MSC or any company mentioned herein. The commentary, views and opinions expressed in this release by MSC are solely those of MSC and are not shared by and do not reflect in any manner the views or opinions of FNM. Readers of this Article and content agree that they cannot and will not seek to hold liable MSC and FNM for any investment decisions by their readers or subscribers. MSC and FNM and their respective affiliated companies are a news dissemination and financial marketing solutions provider and are NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.
The Article and content related to the profiled company represent the personal and subjective views of the Author (MSC), and are subject to change at any time without notice. The information provided in the Article and the content has been obtained from sources which the Author believes to be reliable. However, the Author (MSC) has not independently verified or otherwise investigated all such information. None of the Author, MSC, FNM, or any of their respective affiliates, guarantee the accuracy or completeness of any such information. This Article and content are not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action; readers are strongly urged to speak with their own investment advisor and review all of the profiled issuer's filings made with the Securities and Exchange Commission before making any investment decisions and should understand the risks associated with an investment in the profiled issuer's securities, including, but not limited to, the complete loss of your investment. FNM was not compensated by any public company mentioned herein to disseminate this press release but was compensated twenty five hundred dollars by MSC, a non-affiliated third party to distribute this release on behalf of Else Nutrition Holdings.
FNM HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.
This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected," "anticipates", "draft", "eventually" or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company's annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and MSC and FNM undertake no obligation to update such statements.
FN Media Group, LLC