Apple may be working on a new pair of high-end headphones to rival Bose and Sennheiser — here's everything we know about them so far (AAPL)

Crystal Cox/Business Insider

• Apple is expected to release a pair of wireless over-ear headphones with premium sound quality, according to reports from Bloomberg, analyst Ming-Chi Kuo, and YouTuber Jon Prosser.
• The headphones would offer the convenience of AirPods, but with an over-ear design and improved audio that would rival the likes of products made by Bose and Sennheiser.
• One report from Kuo suggests the headphones could debut in the first half of 2020. 
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Apple launched a new pair of AirPods last October, but a new pair of Apple headphones may already be on the horizon.

The Cupertino, California-based tech giant is rumored to be working on a pair of high-end, over-ear headphones that would rival the likes of products made by Bose and Sennheiser. Rumors about the product have been swirling since 2018, and they picked up steam again on Saturday when YouTube personality and tech analyst Jon Prosser said he discovered a listing for a mysterious product called the "AirPods X Generation" in Target's inventory system.

It wouldn't necessarily be surprising for Apple to launch a pair of over-ear headphones. The company has already proven that there's demand for Apple-made wireless headphones through its AirPods line, and launching an over-ear version would help it appeal to a different audience. Apple is estimated to have shipped 65 million AirPods in 2019 and may ship between 85 and 90 million units in 2020, according to projections from Wedbush Securities.

Here's a look at everything we know about Apple's over-ear headphones so far, according to the leaks and rumors. 

TF International Securities analyst Ming-Chi Kuo believes the high-end headphones could debut in the first half of 2020, as MacRumors reported. Other than a pair of over-ear wireless headphones, Apple is also expected to launch a cheaper iPhone, a new iPad Pro, and a Bluetooth accessory that can help owners find lost items using their iPhone. 

Although we haven't any substantial leaks indicating what the product would be called, many tech outlets have speculated that they could be called "StudioPods," likely a move to remain consistent with the AirPods and HomePod branding while still communicating that they're for those in search of high-end audio. 

The listing in Target's inventory system that was recently shared by Prosser included a reference to "AirPods (X Generation)," but even if the listing is accurate it's likely a placeholder. . 

Kuo has described the headphones as being "high-end," while Bloomberg wrote that they will compete with "pricey" models from firms like Bose and Sennheiser. The new headphones would serve as a more premium alternative to Apple's Beats line, according to Bloomberg.

Some wireless headphones from those companies can cost around $400, like the Bose Noise Cancelling 700 and Sennheiser Momentum 3 Wireless. If Apple is launching a new pair of headphones to compete with such models, they'll likely be far more expensive than the $250 AirPods Pro.

The leaked Target listing discovered by Prosser also suggests these new headphones could cost $400.

That's according to Bloomberg, which also reported that Apple had faced similar development issues with creating the HomePod smart speaker it released in 2017.  It's unclear precisely what caused the setback, but Bloomberg's report says Apple may redesign the headphones or even scrap the project entirely. 

If Apple does release a new pair of over-ear headphones, there's a good chance they will have some of the AirPods' hallmark features — such as quick pairing with Apple devices, for example.

In his brief description of what the product may entail, Kuo wrote in a note from early 2018 that the headphones would be as "convenient as AirPods," as MacRumors reported at the time. Bloomberg also reported that the AirPods' quick-pairing feature would likely make it to the company's over-ear headphones as well.  

With its AirPods, Apple pioneered the idea of having Bluetooth headphones automatically connect with a mobile device after pairing for the first time — an approach that rivals like Samsung have since replicated with their own wireless earbuds. 

See Also:

• Apple is expected to launch its new iPhone 12 lineup this fall — here's everything we know about it so far
• The iPhone 11 is missing 6 modern smartphone features, and it feels like a placeholder for something better coming later
• Mysterious $399 AirPods seem to have showed up on Target's systems, fueling speculation that Apple's rumored over-ear headphones are coming

SEE ALSO: Apple is expected to launch its new iPhone 12 lineup this fall — here's everything we know about it so far