Search Engine Optimization Services: Guide to Choosing SEO Expert Services

Research shows that 75% of people never scroll past the first page of search engines.

That’s not a surprising statistic since the average human’s attention span is eight seconds.

What’s truly surprising is that 70-80% of people ignore paid search results, choosing to only click on organic search results.

if you want to generate website traffic it’s imperative that you achieve a good ranking on the first page of Google’s organic search results.

As a business owner, you probably don’t have time to understand the ever-changing algorithms, create content, or optimize your website. Right?

We understand, and we’re here to help. If you’re looking to get a one-up on your SEO ranking and SERPs, explore this ultimate list of search engine optimization services responsible for success.

Before you hire a company to perform SEO activities, consider the following steps.

What does your ideal customer look like? Once you have a buyer persona, campaigns will be easier to create and provide more value.

When you understand your customer, you will know what sites they read, what their pain points are, and how you should market to them.

Would you rather go fishing with a huge net in hopes that you catch a few fish, or would you prefer to have specialty bait that targets those fish?

What are your goals?

Sure you want to improve your rank on SERPs but why? Are you trying to solely increase website traffic? Do you need to boost sales of a specific product?

Beginning with the end in mind will allow your SEO service provider to create a smart strategy that targets your specific goals.

Having an idea of your budget before beginning your search will mitigate surprises and allow you to narrow your search.

Maybe you begin with one to two SEO services before diving into full out SEO management services? Maybe you can afford the full package and dive right in?

There are SEO services out there to fit all budgets, but don’t expect good results out of cheaper services out there and be aware of black-hat SEO techniques, as you would business will be penalized once caught, not theirs.

When searching for SEO expert services, you should consider what factors have the most influence over SERPs. Those factors are primarily content marketing and SEO Link Building.

You can divide your search for SEO services into two categories: content marketing services and link building services, and search for solutions that focus on these areas.

What is content marketing exactly? The Content Marketing Institute defines it as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Content marketing rakes in conversion rates six times higher than other methods. Investing in this strategy definitely proves to be fruitful.

Because search engines like Google rank you based on your content, it is important to provide quality content that targets your customer demographic.

What services should you be seeking for your content marketing strategy?

What was the last thing you searched on Google?

Let’s say it was “reasons to move to Los Angeles”, and the first search engine result was a blog on “Things to Know Before Moving to LA.” After reading you notice that this post is on a real estate agent’s website, and now you’re interested in their services.

It’s that simple.

Blogging is an excellent way to establish authority within your niche and build an engaged audience that is already interested in your product or service.

In fact, companies that blog have 55% more visitors to their websites.

So, what should you look for in a blog writing service?

• Full keyword research and topic conceptualization
• Professional content writing by native experts
• Full search engine optimization of the article
• Unlimited revisions
• Proper formatting
• Posting to your website

A good blog writing service will help you ideate topics, write quality content that is optimized, revise it to your liking, format it, and even post it to your site for you.

If you prefer spending your day or money contacting people who are already interested in your services than on random cold calls and emails, then blogging is definitely a service to consider investing in.

Writing and distributing a press release is the process of creating a newsworthy article about you, your event or services, and sharing it across news channels and publication websites.

Why is this helpful? Backlinks.

News websites have very high domain authority and having backlinks from them gives you a huge SEO ranking boost.

PR distribution also gives you massive social proof and credibility factor to help turn your window shoppers to buyers.

What should you look for with press release services?

• A network of authoritative publications
• Niche-specific writers
• Hyperlinking
• Analytics reporting

A quality press release service will have hundreds of publications to talk about you. You can use them as your social proof and acquires tons of leads and traffic.

OnPage SEO is the optimization of the content & HTML coding on the web pages to get them ranking higher in SERPs on Google & Bing, whereas off-page SEO refers to the optimization of external factors like backlinks that affect the page’s ranking.

What should professional OnPage SEO services include?

• Optimized page titles and headings
• Meta descriptions
• URL optimization
• Image alt-tags
• Keyword research and density

A good provider will complete an on-page analysis of each webpage and research the best keywords to target and optimize for.

According to the SEO Tribunal, out of the marketers who’ve been using social media for at least a year, 58% have seen improved search engine rankings.

Social media marketing services provide the opportunity for your content to be shared, and you can link back to your website. This can influence on-site engagement and bounce rate. If you produce killer content, people will stick to it, and the resulting engagement metrics will send positive signals to search engines.

The challenge with social media lies in the proper marketing & management of all these social media sites and doing it well; so it makes you money, instead of costing you a lot.

If you are here, you probably know the huge lack of ROI in doing it in-house or have dealt with the craziness of hiring multiple social media agencies, since most work on some platforms like Facebook but not LinkedIn or do social media management services and not ad campaigns or advertising.

What should you look for in social media management services?

• Multiple platform solutions
• Multiple services: content and Social ad management
• Package options
• Content Creation
• full Metrics and reporting

Potential clients are on social media, but the algorithms have made it harder to reach them. Consider hiring an expert to manage your social media and boost your results.

SEO link building is as crucial as content marketing when it comes to dominating organic SERPs on Google through SEO. But using white hat link building service is the key.

What is white hat link building? It’s an approach to driving traffic to a website through SEO ranking tools, such as relevant linking to other relevant content on the web.

What link building services should you look for?

Guest post outreach is the process of writing an article on your behalf on a high authority website with backlinks back to your site.

Your provider will reach out to high DA (domain authority) website connections in your industry, secure a blogging spot, then write an original SEO friendly blog article that is relevant to you and their readers with anchor links to your website.

It is a win-win situation for both parties. You get a link from the website, while the website owner gets content for their site. The issue is that it takes time to find these DA websites and pitch them, so an outreach service is great.

What should you look for in a guest blogger outreach services?

• Pitching experience
• Industry-specific connections
• Quality writing
• Search engine optimized
• White-hat and proper in-content backlinks

Save yourself the time and increase your site’s traffic by hiring SEO Expert Services to do the outreach on your behalf.

Remember the days when your yellow page listing was critical? Well, it’s still critical, and now in more places than one. You need to have listings on Yelp and social media sites like Facebook.

Properly listing your business on important and relevant local listing directories is an immensely powerful way to increase your local SEO ranking on Google.

What is important when searching or a local business listing service?

• Custom campaigns
• Citation audit
• Industry-specific submission
• Manual submission
• SEO-optimized NAP (name-address-phone) submissions

Not registering or fixing your NAP citations on the local business listing sites is like building a business and not telling anyone that it exists. Have a professional update this for you.

Want to gain more Google organic traffic & increase SEO ranking?

In-content SEO backlinks are very effective at doing just that. In-content SEO link building works by posting small search-engine-friendly blogs with anchor links to your website on popular blogging websites that have high domain authority, like WordPress and Tumblr.

This is a fundamental, multi-layered SEO link-building strategy that can substantially increase your Google SERPs ranking, but it’s skipped by the in-house marketers and isn’t offered by most SEO agencies as it’s a tremendously time-consuming and tedious task.

What should you look for with the in-content link building service?

• Viral distribution
• High-quality content
• Multiple URLs and keywords

Having high-authority sites like Blogspot link to your site will certainly help boost your SERPs.

Creating quality backlinks is one of the two most effective ways (besides Content Marketing) to have your website and pages show up on the first results page of SERPs of Google and Bing.

We’ve already discussed several ways to backlink, but the most powerful and hardest to acquire is getting a high-quality backlink to your website from the homepage of a site that has High Moz Authority Domain, and is related to your industry (sites that Google sees as authorities).

This can almost instantly boost your SERPs, but contacting a high DA site and having them permanently post a link on their homepage is no easy feat.

With such a hard task, what should you look for when hiring for this service?

• Proven results
• Moz Domain Authority Checker
• Permanent links
• Quality publishers
• Money-back Guarantee

A high DA backlink builder service can be costly, but the results will prove to be worth the investment.

Backlink Catalyzer is great for creating a viral effect on any of your second-tier properties (YouTube videos, local directories, guest posts, social media pages like Twitter and more).

The methodical posting of in-content backlinks (anchors) on related high authority websites is used to create a viral effect for your 2nd tier content.

The beauty of this off-page SEO backlinks building strategy is that it will also increase your website’s authority indirectly, while directly improving the ranking of your secondary properties (since those properties backlink to your website).

This is a great addition to your content marketing strategy to boost your content.

You should look for a company to write modified posts (meant only for SEO purposes) around one topic that will be posted to a high DA site.

Why choose one, when you can have all?

Choosing a full SEO management service is great if you need several different services. You reduce the hassle of needing several different vendors or campaign managers.

What should you look for?

• Package options
• No management fee
• Customized strategy
• Tracking and reporting
• Competitive analysis

A fully managed SEO service will provide tremendous value and most importantly save you time.

Now that you understand what factors impact SEO and what search engine optimization services can help you boost your results, there’s no better time to get started.

A staggering 67,000 searches are performed on Google every second. Make sure your business is found in the next relevant search.

Are you ready to embark on your SEO journey? Contact us to get started.