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23andMe competitor Veritas Genetics slashes price of whole genome sequencing 40% to $600

Veritas is lowering the cost of a whole genome sequence from $999 to $599. With less-comprehensive heritage and health tests from personal genetics companies 23andMe and AncestryDNA priced under $200, it remains to be seen if this price point will finally get consumers to choose whole genome sequencing over cheaper tests.
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