Mike Marko with IM Consultant Services in Cincinnati, Ohio has announced that he has published a new blog for business owners. Marko claims, “This article is all about using Twitter to market your business.” He further mentions that his new blog contains the best tips on using Twitter to market a business.
Marko mentions that his own company focused only on Facebook in their early days of social media marketing. They did not pay too much attention to Twitter back then. That’s because they only knew Facebook when they started their online marketing. That was until they realized their mistake. Marko says that they eventually saw that Twitter is one of the best platforms for social media marketing.
Marko adds that business owners can get real help from Twitter in building their online businesses. He says that using Twitter for business is helpful if they want to reach a global audience. In addition, Marko mentions that Twitter users are a bit more active than those on any other platform for social media.
In his blog, Marko discusses the many benefits of Twitter and how business owners can use it effectively. Using it, for example, they can drive traffic to their e-commerce stores with ease. He also mentions that there was a survey that showed 317 million active Twitter users in a month with sent tweets of over 500 million in a day.
With these statistics, a lot of business marketers can find reasons for using Twitter to promote business. Marko says that marketers can take advantage of his key tips to market their business in his blog. The first tip that he mentions is about optimizing business owners’ Twitter bios. He says that marketers can get customers to follow them on Twitter by creating a good identity. He further says that this is a good chance to link their Twitter account to their company landing page.
The second tip on using Twitter for business is making the most out of marketers’ profile images. Marko says that there are two images that they can use for representing their business account. According to Marko, this is similar to Facebook where they can see their cover and profile photo. He says that it is important to use these two images to tell their business story. Whenever people see those photos, they will easily identify who they are and what kind of business they have.
Marko further mentions that their profile photo will show in every tweet they post. Marketers can either use their company logos or their headshot for their profile photo. They can also take advantage of a profile header, which is a large background photo, to tell a story about their brands. He also mentions that Twitter allows business owners to customize their profile background. That will show every time a customer visits the profile account. They can also create a graphic file to match their business branding.
Marko provides many other tips on using Twitter for business. The next one is completing the details of the Twitter account profile. Every field in the profile where vital information should be entered is very important to business success. It helps to build a business story since it gives more details about the business.
Marko advises business owners to let people know where they can be found. It’s a must to indicate the business location to make it easier for those interested to visit their place. He says that it’s also a must to specify the website or the landing page. The website would include all the info that is not shown on their Twitter account. That would allow their followers to get to know their business a lot better.
The next tip that Marko mentions in his post is to start tweeting. If business owners are new to Twitter, they should give themselves some time to observe how other marketers do this. Marketers can start sending tweets anytime as they get their bearings. They can also use the tweet function to post news, ideas, events. Furthermore, they can use this for anything that they want to share with their followers. Marko advises that in doing this, there must be fun, interaction, and connection with followers.
Marko further advises tweeting regularly. People follow a Twitter account because they are interested in the business. So, business owners should tweet regularly to show people their business profile is working and active. They can also schedule tweets at a specific time every day that work for their followers. He reminds business web owners that a little effort gets a little interaction.
“There is also a need to take advantage of hashtags,” Marko asserts. He adds that hashtags let users create communities that are interested in a similar topic by making it easier to get information. Marko mentions that marketers do not have to do much research to get the proper hashtags for their businesses. In addition, hashtags will allow online marketers to track conversation created for their business. He also mentions that hashtags that become popular are always trending topics.
Marko also includes retweeting as one of the key tips for using Twitter for business in his post. He says that it is an easy way to share engaging topics from other users. He advises to retweet something that benefits the business. He also mentions that retweeting is a community-driven experience on Twitter and it allows people to discuss easier.
IM Consultant Services and Mike Marko are helping small to medium-sized businesses grow. The company provides consultations to business owners that help them reach a better ROI or return on investment.
Marko offers a huge number of useful posts ranging from online marketing opportunities to how to create YouTube videos, among many others. He mentions that helping marketers grow their businesses is his passion and he is known as an expert in his field. He says that anyone who has questions can contact him or IM Consultant Services.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262
