Growth Marketing or Digital Marketing? Marketing Business Fundamentals in 2019

Melbourne, Australia -- (ReleaseWire) -- 11/13/2018 -- With everchanging trends and user behavior, it is important for business owners to understand how to effectively market their products or services. Let's look at what's trending right now. Search Engine Optimisation and Growth Marketing are 2 most talked about buzzwords in the internet marketing eco-system. While there are interdependencies, both serve completely different purposes and have a different impact on your bottom line. As we get ourselves ready for the new year, let's look at some of the factors that may impact your marketing approach in 2019.

Like a lot of other business owners, you might also receive hundreds of emails about how your website is not ranking on the first page and how you are losing thousands of dollars. Well, let's look at this situation in detail. SEO simply works if done right. We have had businesses who get more than 300% return on their monthly investment just by implementing the SEO on a granular level rather than just signing them up for 10 key phrases on page 1. Success stories like that will cause marketers to spread out and approach other businesses who may benefit from their services. Like any other flourishing market, SEO industry has been flooded with 'so-called' SEO experts causing a very uneasy saturation and disbelief in business owners around the globe.

Like any other marketing exercise, execution is the key. This is where 'Growth Marketing' kicks in. Using the latest technology and innovation to reach your marketing goals is called Growth Marketing. It's implemented by creating a well-balanced combination of online channels to reach your audience effectively instead of solely depending on SEO or PPC. Although not all platforms might be right for your audience, a healthy balance can achieve more than one channel alone. Furthermore, using channels like social media will not only complement your SEO strategy, but it will also help you get a huge fan following.

"Digital Marketing is in an upward trend. But Growth Marketing is what businesses should look for. It's the real long-term deal" - Sagar Sethi, MD of Xugar

A good Growth Marketing campaign will be iterative, agile & allow time to build itself and keep improving long after the desired results are achieved. Growth Marketing campaign usually combines SEO, SEM & Social Media Marketing leading to a well-defined funnel with conversion point throughout. This not only helps you target different audience types but also allows you to receive traction from day 1 rather than having to wait more than 6 months for the SEO campaign to kick in.

About Xugar
Xugar, (https://xugar.com.au), based in Melbourne, Victoria, is a leading Digital Marketing agency providing specialised services on SEO, Web Design, Social Media Marketing and PPC (Google Ads) services for small to enterprise businesses in Australia.

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