APAC to Drive the Global Air Freshener Market | Technavio

According to the latest market study released by Technavio, the global air freshener market is expected to grow at a CAGR of over 7% during the forecast period, according to their latest report.

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Technavio has published a new market research report on the global air freshener market 2017-2021 under their consumer and retail library. (Graphic: Business Wire)

The report further segments the global air freshener market by application (residential applications, corporate office applications, and car applications), by product (spray/aerosol air fresheners and electric air fresheners), by end-user (individual users and enterprise users), and by geography (Europe, North America, APAC, and ROW).

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Technavio analysts highlight the following three market drivers that are contributing to the growth of the global air freshener market:

• Product innovation and portfolio extension leading to product premiumization
• Rise in concern over indoor air quality
• Growing automobile industry propelling demand for car air fresheners

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Product innovation and portfolio extension leading to product premiumization

Air fresheners help in removing the foul smell from houses or commercial buildings and create a pleasant atmosphere. Some of the types of air fresheners are wax melts, candles, auto spray air fresheners, plug-in air fresheners, room fragrances and room sprays, gel air fresheners, and car air fresheners. Climatic condition is something on which vendors offer air fresheners. One of the leading vendors that manufacture air fresheners under the brand Air Wick is Reckitt Benckiser. The company designs the product to eliminate bad smell that happens due to damp climate and offers automatic sprays known as Air Wick Life Scents freshmatic refill winter moments.

According to Tamal Saha, a lead analyst at Technavio for retail goods and services, “High demand from residential and commercial buildings have pushed vendors to increase their product portfolio. One of the major manufacturer and sellers of air fresheners is P&G. Their products range from USD 3.5 to USD 10 and offer more than 50 products. One such product is Febreze PLUG that comes with a dual scent chamber that alternatively releases different scents throughout the day. Innovation and product line extension is expected to drive the global air freshener market during the forecast period.”

Rise in concern over indoor air quality

Harmful particles have increased the air pollution in the environment. This has affected the healthy air that is present in the atmosphere, which is crucial for survival. Pollution levels have increased due to increase in usage of vehicles, industries, and deforestation. Among them, the major factor that impacts air quality is deforestation. Polluted air is the cause of harmful diseases and reduces the lifespan of human beings.

Urbanization is another cause of deforestation in countries such as Germany, France, China, and India. Increasing population and huge manufacturing plants around cities have contributed majorly to the pollution level. Manufacturing plants and industries lead to carbon emission, which pollutes the indoor air quality in most cities. One other cause for poor indoor air quality is the lack of proper ventilation. Poor quality air can lead to respiratory infection, lung cancer, and heart diseases. Hence, the concern for poor indoor air quality is driving the demand for air fresheners throughout the world.

Growing automobile industry propelling demand for car air fresheners

The increased demand for passenger cars has led to a rapid growth rate for the global automotive industry. Emerging economies such as China, India, and Brazil have shown significant economic growth over the past few years. Industrialization and global trade activity have led to a dynamic market growth in these countries. Designs to meet international standards and innovations are the focus of the vendors, and it is attracting huge investments. The rise in number of passenger vehicles has increased the demand for car air fresheners globally.

“Key products such as liquid gel scents dominate the air freshener market by the car segment. Odors from engines, gas leakage, the presence of sulfur in fuel, and foul smell from shoes and dust are some of the unpleasant smell in automobiles,” says Tamal.

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