Within three months of taking the corner office at Cadillac, Johann de Nysschen announced plans to move the brand's longtime headquarters from Detroit to New York. Why did he do it? De Nysshen had been hired to reinvent General Motors' struggling luxury brand, and to achieve that goal, he wanted to put Cadillac smack in the middle of the city that... Cadillac launches BOOK, a $1,500-per-month car-sharing service
January 06, 2017 at 10:51 AM EST
Within three months of taking the corner office at Cadillac, Johann de Nysschen announced plans to move the brand's longtime headquarters from Detroit to New York. Why did he do it? De Nysshen had been hired to reinvent General Motors' struggling luxury brand, and to achieve that goal, he wanted to put Cadillac smack in the middle of the city that...
Within three months of taking the corner office at Cadillac, Johann de Nysschen announced plans to move the brand's longtime headquarters from Detroit to New York. Why did he do it? De Nysshen had been hired to reinvent General Motors' struggling luxury brand, and to achieve that goal, he wanted to put Cadillac smack in the middle of the city that... 