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Tony Hsieh Explains Why He Sold Zappos To Amazon Under Pressure From Sequoia

There's an interesting article up on Inc.com that reveals interesting tidbits about the backstory to the 2009 acquisition of online shoes and clothing retailer Zappos by Amazon for roughly $1.2 billion in stock. The article is actually adapted from Zappos co-founder and CEO Tony Hsieh 's new book, Delivering Happiness , while Purpose. Inc. senior writer Max Chafkin contributed additional reporting. Hsieh writes how he was first approached by Amazon as early as 2005, but immediately turned the company down because he felt they were just getting started at Zappos. Interestingly, Hsieh also says that he was reluctant to sell to Amazon 4 years later as well, and that he would much rather have kept growing the company to eventually go public. But as we know, that's not what happened.
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