Delivra Health Brands Inc president and CEO Gord Davey joins Proactive's Stephen Gunnion with details of a customer merchandising agreement its Dream Water subsidiary has entered into with two Las Vegas resorts, Treasure Island and Circus Circus, for its Dream Water products.
Davey emphasized that the collaboration allows Delivra to place its Dream Water products in kiosks across both resorts, enhancing sales in the US market. It also fits with the company's strategic decision to focus on the travel, hotel/resort and entertainment sectors due to the demand for quality sleep solutions during travel.
Apart from product placement, Delivra will implement comprehensive marketing initiatives, leveraging social media and peak periods at the resorts to promote their offerings. Delivra's portfolio includes various Dream Water products, such as sleep shots, immunity, beauty, and sleep gummies, which will be accessible not only in airports across North America but also in Hilton Hotels and now, in Las Vegas.
Davey noted that the collaboration with Treasure Island and Circus Circus is anticipated to lead to new customer acquisition.
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