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Breast Cancer Awareness

Breast Cancer AwarenessPhoto from MÜV

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With your help, Verano™, the parent company to MÜV, made a $150,000 donation in 2021 to Lynn Sage Breast Cancer Foundation. This donation reaffirms our dedication to fighting the incredibly invasive and deadly disease, and shedding light on its continued pervasiveness.

And pervasive it is. 2022 saw an estimated 287,850 new cases. That’s why we are bringing Save to Give back.

Breast Cancer Statistics

In 2022, breast cancer diagnoses has totaled 15% of all cancer diagnoses made, according to the National Cancer Institute. Breast Cancer Awareness Month is a crucial time of year, as each dollar donated and every piece of research subsequently conducted is key to finding a cure. This is furthered in October especially, but year-round by organizations like Lynn Sage Breast Cancer Foundation.

What Is Lynn Sage Breast Cancer Foundation?

Lynn Sage Breast Cancer Foundation (LSBCF) was established by the family of Lynn Sage in her honor in 1985, and has raised over $40 million since its inception. Impressively and importantly, 94% of funds raised goes to research and education, two core pieces of the foundation’s mission.

With cancer in general, and breast cancer in particular, early detection is key, and would not be possible with education from institutions such as LSBCF. And, without research support, treatment options such as oral Tamoxifen, considered “the standard of care treatment” for hormone-receptor positive breast cancer, and of which Lynn Sage was a heavy early investor, would not be possible.

Lynn Sage’s care goes beyond just research and education, however. In 1991, the foundation partnered with Northwestern Memorial Hospital (NMH), resulting in the Lynn Sage Comprehensive Breast Center, “the largest of its kind in the Midwest,” and a recognized American College of Radiology Center of Excellence (, defined as an institution that provides the highest quality imaging, safety and care to its patients. This is demonstrated, too, in their support of Northwestern University, where donations have led to the development of:

(1) fellowships for oncology
(2) funding projects in research and education at Northwestern Medicine, and
(3) the Breast Cancer Survivorship Program

October 2021, MÜV helped further LSBCF further their mission with Save to Give.

“Through Verano’s generous commitment to our mission, we will continue working to eradicate breast cancer. We are honored to have Verano on Team Lynn Sage as we forge ahead working to prevent breast cancer and improve outcomes for individuals with breast cancer.” – Laura Sage, Co-Chair and Founder of Lynn Sage Breast Cancer Foundation

Save to Give at MÜV

Save to Give was born to support the Lynn Sage Breast Cancer Foundation, with your help. Patients that visited the dispensary in early October received a punch card that granted exclusive savings at MÜV:

  • 1st Punch – 20% off your purchase
  • 2nd Punch – 25% off your purchase
  • 3rd Punch – 30% off your purchase
  • 4th Punch – 35% off your purchase
  • 5th Punch – 40% off your purchase

For each completed card in the month of October, our parent company, Verano, donates to Lynn Sage. You save, we give.

Verano Donates to Lynn Sage Breast Cancer Foundation

The six-figure donation marks the largest monetary contribution to a nonprofit by Verano, and Lynn Sage’s largest donation received from a cannabis business.

“I’d like to thank our partners at the Lynn Sage Foundation, our wonderful patients and customers who supported this campaign, and our Verano team members who orchestrated this exceptional effort. I’m tremendously proud of what we accomplished together to support the fight against breast cancer.” –George Archos, Founder and CEO of Verano

This donation was made possible by you, MÜVers – thank you.

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