
What a brutal six months it’s been for Chegg. The stock has dropped 52.8% and now trades at $0.65, rattling many shareholders. This may have investors wondering how to approach the situation.
Is now the time to buy Chegg, or should you be careful about including it in your portfolio? Get the full stock story straight from our expert analysts, it’s free.
Why Do We Think Chegg Will Underperform?
Even with the cheaper entry price, we're swiping left on Chegg for now. Here are three reasons why CHGG doesn't excite us and a stock we'd rather own.
1. Declining Services Subscribers Reflect Product Weakness
As a subscription-based app, Chegg generates revenue growth by expanding both its subscriber base and the amount each subscriber spends over time.
Chegg struggled with new customer acquisition over the last two years as its services subscribers have declined by 20.7% annually. This performance isn't ideal because internet usage is secular, meaning there are typically unaddressed market opportunities. If Chegg wants to accelerate growth, it likely needs to enhance the appeal of its current offerings or innovate with new products. 
2. Shrinking EBITDA Margin
Operating income is often evaluated to assess a company’s underlying profitability. In a similar vein, EBITDA is used to analyze consumer internet companies because it excludes various one-time or non-cash expenses (depreciation), providing a clearer view of the business’s profit potential.
Analyzing the trend in its profitability, Chegg’s EBITDA margin decreased by 15 percentage points over the last few years. Even though its historical margin was healthy, shareholders will want to see Chegg become more profitable in the future. Its EBITDA margin for the trailing 12 months was 18.2%.

3. EPS Trending Down
We track the long-term change in earnings per share (EPS) because it highlights whether a company’s growth is profitable.
Sadly for Chegg, its EPS declined by 71.5% annually over the last three years, more than its revenue. This tells us the company struggled because its fixed cost base made it difficult to adjust to shrinking demand.

Final Judgment
We cheer for all companies serving everyday consumers, but in the case of Chegg, we’ll be cheering from the sidelines. After the recent drawdown, the stock trades at 2.2× forward EV/EBITDA (or $0.65 per share). While this valuation is optically cheap, the potential downside is huge given its shaky fundamentals. There are more exciting stocks to buy at the moment. We’d recommend looking at one of Charlie Munger’s all-time favorite businesses.
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