What Happened?

A number of stocks fell in the morning session after the announcement of new tariffs on imported goods, sparked investor concern about rising costs for consumer-facing companies. 

Wall Street opened lower following the announcement of a new 15% tariff, with threats of more to come. This trade policy shift directly impacts companies that rely on international supply chains, such as apparel and footwear retailers. For example, shares of Nike and Gap fell as investors anticipate that tariffs could increase import costs. Companies may face the difficult choice of absorbing these higher costs, which would hurt their profit margins, or passing them on to consumers, which could dampen demand, especially amid other signs of economic slowing.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks.

Among others, the following stocks were impacted:

• Gig Economy company DoorDash (NASDAQ: DASH) fell 6.5%. Is now the time to buy DoorDash? Access our full analysis report here, it’s free.
• Online Travel company Booking (NASDAQ: BKNG) fell 7.3%. Is now the time to buy Booking? Access our full analysis report here, it’s free.
• Online Retail company Chewy (NYSE: CHWY) fell 7.6%. Is now the time to buy Chewy? Access our full analysis report here, it’s free.
• Online Retail company Wayfair (NYSE: W) fell 8.9%. Is now the time to buy Wayfair? Access our full analysis report here, it’s free.
• Online Travel company Expedia (NASDAQ: EXPE) fell 7.6%. Is now the time to buy Expedia? Access our full analysis report here, it’s free.

Zooming In On Wayfair (W)

Wayfair’s shares are extremely volatile and have had 45 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 3 days ago when the stock gained 3% on the news that a landmark Supreme Court decision struck down a significant portion of President Trump's tariff agenda. 

The court, in a 6-3 ruling, found that the executive branch lacks the constitutional authority to unilaterally impose such levies without involving Congress. Investors reacted positively to the news, interpreting the removal of these trade taxes as beneficial for corporate earnings and the broader economy. Major indices, including the S&P 500, Dow Jones Industrial Average, and the Nasdaq 100, all climbed following the announcement. The ruling alleviates concerns about trade disputes and potential retaliatory measures, fostering a more stable environment for international commerce and boosting overall market sentiment.

Wayfair is down 31% since the beginning of the year, and at $73.52 per share, it is trading 38.2% below its 52-week high of $119.05 from January 2026. Investors who bought $1,000 worth of Wayfair’s shares 5 years ago would now be looking at an investment worth $279.67.

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