Meta’s (NASDAQ: META) Instagram was featured in a recent analysis report that discussed a fairly dramatic shift in consumer’s usage of shoppable content by platform over the last month. “Consumers are engaging with shoppable content more and more on Instagram (META) and TikTok (private), while seemingly abandoning direct shopping on Snapchat (SNAP),” reads the report, written by LikeFolio Founder Andy Swan. The piece goes on to further discuss recent performance of META as compared to Snap Inc.’s (NYSE: SNAP) platform. “Of course, a change over the course of one month does not make a trend… but the timing of this shift could not be worse for Snapchat, as it looks like Facebook’s Instagram platform is once again ready to eat its lunch. We’ll continue to monitor this developing trend as we enter the holiday shopping season… and of course, LikeFolio members will be the first to know when we spot an actionable opportunity!”
About Meta Platforms Inc.
Meta Platforms operates as a social technology company. The company builds applications and technologies that help people connect, find communities and grow businesses. Meta Platforms is also involved in advertisements and augmented and virtual reality.
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