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SPYR Inc. (SPYR), Applied Magix Subsidiary Offering Smart Hardware and Software Solutions to Underserved Apple Consumers

  • SPYR Inc., through its wholly owned subsidiary Applied Magix, develops and resells Apple ecosystem-compatible products
  • Applied Magix enabled SPYR to enter the rapidly growing smart-home and smart-car markets
  • SPYR offers a wide array of products such as MagixDrive, a secure video camera with iCloud storage, MagixBlock USB DataBlocker, MagixCharge Dual USB-C Car Charger, and more
  • With these products, SPYR targets Apple’s following of loyal consumers, who have a limited selection of HomeKit-enabled products from which to choose

As the smart homes and smart cars markets heat up, generating much interest from consumers and manufacturers alike, they have attracted both established tech behemoths, including Inc. (NASDAQ: AMZN), Google Inc., Microsoft Corporation (NASDAQ: MSFT)Intel Corporation (NASDAQ: INTC), and Apple Inc. (NASDAQ: AAPL), as well as growing technology companies such as SPYR (OTCQB: SPYR)

According to a recent editorial piece entitled “Smarter Homes, Smarter Cars, Smarter People,” SPYR, through its strategically acquired wholly-owned subsidiary Applied Magix Inc., is specifically focusing its attention on providing smart hardware and software products for Apple’s large following of loyal consumers ( In doing so, the company offers a solution to a problem that has seen Apple fall behind competitors such as Google and Amazon with its comparably limited portfolio of HomeKit-enabled products. HomeKit is Apple’s software framework – akin to Google Home (Google Assistant) and Amazon Alexa – that enables iOS and iPadOS devices to connect to and control smart-home appliances. 

Applied Magix, a registered Apple developer and reseller of Apple ecosystem-compatible products acquired in 2020, has enabled SPYR to selectively target Apple consumers, who are renowned for being extra passionate about the brand as well as their willingness to pay a premium for Apple’s quality products and seamless integration of the closed ecosystem. According to the latest statistics, this ecosystem comprises 1.8 billion active iPhones, an increase from 1.65 billion active iPhones in January 2021 (

The subsidiary’s first product, the MagixDrive, is an adapter that creates a wireless experience enabling users to enjoy all the perks of CarPlay, such as streaming services, Siri voice commands, navigation, apps, and more, without having to connect their phones to a cable.

“This is a golden opportunity for Applied Magix to become front and center with Apple users, capture market share, and create a loyal following,” the Editorial reads. And to better improve these chances, Applied Magix is actively marketing MagixDrive through a commercial campaign, whose airing schedule was expanded in February to grow the product’s reach and visibility (

In addition to MagixDrive, Applied Magix also offers additional products, including a secure video camera with iCloud storage, MagixBlock USB DataBlocker, MagixCharge Dual USB-C Car Charger, and more (see below for a complete list). 

With these products, SPYR and Applied Magix target multiple multi-billion-dollar markets that are projected to continue growing well into the future. For instance, Grand View Research anticipates the global smart home security cameras market will grow at a 15.7% CAGR, reaching $11.89 billion by 2027 ( Likewise, Allied Market Research projects the global connected car market will grow to $225.16 billion by 2027, up from $63.03 billion in 2019, representing a 17.1% CAGR (

“SPYR and Applied Magix management, including a newly formed advisory board, are initially setting their sights on Apple consumers throughout North America and Europe, in other words, those with the largest profit potential, which should translate into corporate value. To reach these consumers, Applied Magix leverages strong relationships with third-party distributors and influences of Apple consumer products,” the Editorial reads.

To view the full Editorial, please visit: 

To listen to the Network News Audio broadcast covering the Editorial, please visit:

For product information, please see the Applied Magix website at, or specific product sites:

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to SPYR are available in the company’s newsroom at

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