Today, Berkshire Hathaway HomeServices Georgia Properties and RealScout announced their new partnership, which will provide their 1,500+ agents and 29 offices full access to the RealScout platform and tools. RealScout's technology includes a robust web and native mobile home search experience, rapid listing alerts, side-by-side property comparison, third-party app integration, and buyer demand data.
Berkshire Hathaway HomeServices Georgia Properties has the distinction of being the first HomeServices of America company to partner with RealScout since the February announcement of HomeServices of America's enterprise agreement with RealScout.
"Given our current market trends and tight inventory conditions, RealScout will have an immediate impact for our agents and consumers," said Dan Forsman, CEO and President of Berkshire Hathaway HomeServices Georgia Properties. "Our agents now will be able to surface listing opportunities through RealScout's Market Alerts, providing up-to-the-minute buyer demand information to clients who may be considering a move."
BHHS Georgia Properties is among the first of the Atlanta-area brokerages to launch RealScout. Utilizing aggregate and anonymized buyer activity, RealScout's data shows where buyer attention is most concentrated and how it has evolved over time. The data also shows what impact small adjustments to list price have on the volume of buyer-matches, among other listing-specific insights. As market conditions change day-by-day, these tools can help listing agents engage their seller clients, produce highly relevant listing presentations, and craft well-informed pricing and price adjustment strategies. As other brokerages in the area participate, the real time buyer data becomes even more robust.
"Dan Forsman and his team are an excellent partner for us in the Atlanta market," said Andrew Flachner, President and Co-Founder of RealScout. "Their scale, combined with their customer-first mindset, fits perfectly with our platform and training. We can't wait to help their agents become even more successful."
Recent RealScout product enhancements include updates to the Client Mobile App, which has new features designed to yield better search results, improve the way clients explore listing details, and provide an overview of their searches and interests.
To inquire about how RealScout can help your brokerage, contact firstname.lastname@example.org. Find out more at learn.realscout.com/.
About Berkshire Hathaway HomeServices Georgia Properties
Berkshire Hathaway HomeServices Georgia Properties has over 1,700 associates and 29 locations across the Greater Metro Atlanta and North Georgia areas. The company generated over $5.2 billion in sales volume 2021. Trendgraphix reports that Berkshire Hathaway HomeServices Georgia Properties is ranked #1 in home sales for the Greater Metro Atlanta area. Led by president and CEO Dan Forsman, the organization offers a full suite of real estate services including residential real estate, luxury real estate, new homes services, condo/high-rise services, commercial real estate, corporate relocation, property management, mortgage lending, title and settlement services, home warranties and insurance. Equal Housing Opportunity. Visit www.BHHSGA.com.
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices is one of the world's fastest-growing residential real estate brokerage franchise networks, with more than 50,000 real estate professionals, nearly 1,500 offices throughout the U.S., Canada, Europe and the Middle East, and more than $119 billion in real estate sales volume. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings a definitive mark of trust, integrity, stability and longevity to the real estate market. Visit www.berkshirehathawayhs.com.
RealScout empowers real estate agents to engage/convert their leads/SOI (sphere of influence) through automated consumer experiences powered by reliable and timely MLS data. Partnering with leading brokerages in over 150 markets, RealScout helps agents and brokers achieve higher conversion rates, customer retention, and marketing ROI. RealScout offers many robust integrations with leading real estate CRMs, as well as a GraphQL API for advanced use cases.
RealScout also powers "Buyer Graph Initiatives" (cooperatives of brokerages sharing buyer activity) in 18+ metros, providing access to valuable real-time market demand insights to brokers, agents, and their clients.
For more information, please visit: www.realscout.com.
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Original Source: Berkshire Hathaway HomeServices Georgia Properties Partners With RealScout