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Pushing the Limits

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Ben Zhou, co-founder and CEO of Bybit, the third most visited crypto exchange in the world, teamed up with Olly Hughes, Oracle Red Bull Racing's Chief Marketing Officer, to discuss how the two leaders in their respective fields continue to drive and evolve their recently announced partnership.

Speaking at 'All That Matters', Asia's prime event for music, sports, gaming and digital entertainment sectors, both leaders outlined the core values that brought them together, and their ambitions for the partnership and their communities.

Zhou noted how "Oracle Red Bull Racing pushes the limits of technology and innovation — which epitomises the spirit of crypto."

Hughes added: "We had many suitors, so we’re very fortunate to be in a position where we could choose the partner we really wanted. We chose Bybit because they shared the same spirit as us and the same passion for education and innovation."

Both speakers stressed how a young audience and fanbase were helping ensure they both stayed true to pushing the limits and disrupting the status quo. That included how the latest innovations in crypto were giving fans new ways to engage with their favourite sports teams.

They also reaffirmed their excitement, enthusiasm, and ambition for NFTs. Zhou stressed how NFTs were a key pillar of web3 — where web users create, own, and distribute their own content. In terms of how they could be used in the partnership, he explained. "NFTs offer the next level experience, engagement, and potential to become the ultimate loyalty asset," with the ability to provide a “true picture of their commitment and involvement in the sport and the team."

For Oracle Red Bull Racing, Hughes explained how "NFTs help deliver another layer of tailored experience for our fans. Greater engagement generates greater levels of access and exclusivity. It's an opportunity to really feel part of something."

The interaction also touched on something core to both camps, safety and security. Oracle Red Bull Racing stressed how safety and security was not only paramount in their on-track business, but also important in how they interact with fans, to help ensure innovation continued to be exhilarating, yet safe.

The sentiments were echoed by Bybit, with Zhou confirming, "Risk management was essential to providing a safe and secure environment for fans, without removing the ability to break boundaries."

The discussion ended with both speakers praising the strength and commitment of their respective communities. Hughes revealed, the Oracle Red Bull Racing fan base was around seven years younger than the sports' average age. "Their fire and passion keep us true." A sentiment echoed by Zhou. "We always listen, care, and improve. It's iteration combined with innovation."


About Bybit

Bybit is a cryptocurrency exchange established in March 2018 to offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. The company provides innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strives to be the most reliable exchange for the emerging digital asset class. Apart from Oracle Red Bull Racing, Bybit also sponsors esports teams like NAVI, Alliance, Astralis and; German soccer club Borussia Dortmund and Japanese soccer club Avispa Fukuoka.

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About Oracle Red Bull Racing

Since its inception, Oracle Red Bull Racing has been a major force in the FIA Formula 1 World Championship, the globe's premier motorsport category. Founded in 2005 to expand parent company Red Bull's presence in F1 and to disrupt the status quo within the sport through a bold mix of passion, playfulness, ambition and achievement, Oracle Red Bull Racing has grown to become one of F1's most successful teams. With multiple Constructors' and Drivers' world titles and more than 80 race wins to its credit, Oracle Red Bull Racing continues its pursuit of ultimate performance – as a race team, as a home of champions and as an innovator operating at the cutting edge of technology.

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Bybit is a cryptocurrency exchange established in March 2018 that offers a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. Bybit is a proud partner of Formula One racing team, Oracle Red Bull Racing, esports teams NAVI, Astralis, Alliance,, Made in Brazil (MIBR) and Oracle Red Bull Racing Esports, and association football (soccer) teams Borussia Dortmund and Avispa Fukuoka.

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