VYV Hydration announced an official retail rollout into 117 Hy-Vee HealthMarket hydration sets, scheduled to begin next week.
-- VYV Hydration announced an official retail rollout into 117 Hy-Vee HealthMarket hydration sets, scheduled to begin next week. The rollout is paired with Hy-Vee’s March focus on digestive wellness, with VYV Hydration participating as an official sponsor of the Hy-Vee RedMedia March Gut Health Campaign.
Hy-Vee HealthMarket hydration sets are designed to help shoppers find hydration options in a dedicated, easy-to-shop placement. The upcoming set placement expands access for shoppers looking to compare products in-store, especially during seasonal moments when wellness routines tend to get more attention.
The rollout is expected to start the week of February 23, 2026, with store-level availability varying by location and set timing. VYV Hydration, the maker of highly digestible low calorie sports drinks, will be included in participating Hy-Vee HealthMarket hydration sets as stores complete set placement and updates.
“Getting VYV into 117 Hy-Vee HealthMarket hydration sets is a milestone the team has worked toward for a long time,” said Doug Hamaker, Founder of VYV Hydration. “VYV is proud to be an official sponsor of Hy-Vee RedMedia’s March Gut Health Campaign. By joining this initiative, we’re helping shoppers bridge the gap between functional hydration and digestive wellness in a way that’s convenient for their busy lives.”
The sponsorship ties the in-store rollout to a broader March campaign centered on gut health. The March Gut Health Campaign is expected to highlight practical, everyday ways to support digestive wellness, with content and merchandising designed to be approachable for a general audience.
VYV Hydration’s formula features 5 grams of prebiotic fiber per serving, designed to nourish beneficial gut bacteria and support a balanced microbiome. To maximize physical performance, the drink is built on an optimized 3:1 potassium-to-sodium ratio for more efficient electrolyte absorption. This partnership with Hy-Vee provides a clear solution for health-conscious shoppers looking for functional ingredients that support both digestive wellness and active recovery.
The retail placement and campaign sponsorship are intended to make the shopping experience simpler: the hydration set creates a consistent place to find the product in-store, while the campaign explains why ingredients like prebiotic fiber appear in hydration products at all. The goal is a straightforward connection between what is on the label and why it might matter for someone building a practical wellness routine.
Because assortment and planograms can vary by store, shoppers are encouraged to confirm local availability using the VYV Hydration store tracker. The store tracker helps customers quickly identify nearby Hy-Vee stores that carry VYV Hydration, reducing guesswork and unnecessary trips. It also provides real-time inventory updates, ensuring that customers can find exactly what they're looking for before heading out.
VYV Hydration will continue to support March gut health programming through its official sponsorship of the Hy-Vee RedMedia March Gut Health Campaign, aligning in-store access with seasonal education and awareness efforts.
For product availability updates and participating store locations, the VYV Hydration Store Locator remains the most direct source for shoppers planning a Hy-Vee visit: https://drinkvyv.com/pages/store-locator.
About VYV Hydration:
VYV Hydration is a functional beverage company dedicated to clean, effective hydration. Formulated with a science-backed 3:1 potassium-to-sodium ratio, VYV uses real fruit juices and 5g of highly digestible prebiotic fiber (Fibersol®) to support both muscle function and gut health. Made without artificial additives, preservatives, or GMO-derived ingredients, VYV is designed for athletes and active individuals seeking a smarter, low-sugar way to hydrate. Learn more at www.drinkvyv.com.
Contact Info:
Name: Doug Hamaker
Email: Send Email
Organization: VYV Lively Hydration
Website: https://drinkvyv.com/
Release ID: 89184485
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