Rare Carat disrupts the diamond industry by competing with top retailers through its transparent, consumer-first ‘managed marketplace’ model.
-- Rare Carat has established itself as one of the top online diamond retailers in the United States. Competing directly with established industry giants, the company’s rapid expansion has been driven by its commitment to transparency, cutting-edge technology, and consumer-first pricing.
Rare Carat, founded in 2016, initially gained prominence as a diamond search engine, allowing customers to compare prices across multiple sellers. As the industry evolved, so did Rare Carat’s vision. The company transitioned into a managed marketplace, where customers purchase directly from Rare Carat while benefiting from a wide selection of diamonds sourced from a vetted supplier network. This model eliminates unnecessary markups while guaranteeing quality control, providing a better experience for buyers.
Unlike traditional jewelers that maintain costly inventory or peer-to-peer platforms that connect buyers directly with suppliers, Rare Carat stocks a curated selection of diamonds and fulfills orders on demand. Every stone undergoes rigorous inspection, with laser inscriptions verified and GIA certificates authenticated before jewelry production begins. The company then handcrafts engagement rings, earrings, tennis bracelets, and other fine jewelry in New York and New Jersey, shipping the finished pieces directly to customers with full insurance coverage.
This approach offers both competitive pricing and greater protection for buyers, reducing risks commonly associated with diamond purchases. With transparency at its core, Rare Carat provides AI-powered diamond analysis, unbiased grading reports, and expert guidance to help customers make informed decisions. Unlike commission-based salespeople at traditional retailers, Rare Carat’s team of GIA graduate gemologists acts as consumer advocates, offering impartial advice to ensure customers receive the best value.
Rare Carat’s direct-to-consumer model has led to rapid growth, with year-over-year sales increases that far exceed industry averages. Its customer-first philosophy is reflected in its 5.0 TrustScore on Trustpilot, where 98% of reviews are 5-star ratings across over 2,800 reviews as of March, 2025. Customers consistently highlight Rare Carat’s transparent pricing, expert guidance, and hassle-free shopping experience, reinforcing the company’s reputation as a trusted name in the diamond industry.
With low overhead and a streamlined supply chain, Rare Carat operates with thin margins, passing significant savings directly to buyers while maintaining exceptional service. Currently serving the US and Canadian markets, the company is redefining how consumers purchase engagement rings and fine jewelry online.
About Rare Carat
Rare Carat is a leading online diamond retailer revolutionizing the industry with transparency, competitive pricing, and cutting-edge AI-driven insights. As a leading managed marketplace, Rare Carat directly competes with industry leaders to offer customers exceptional value, expert guidance, and a seamless shopping experience.
For more information, please refer to the contact information below.
Contact Info:
Name: Ajay Anand
Email: Send Email
Organization: Rare Carat
Address: 2000 Town Center, Southfield MI 48075
Phone: (855) 720-4858
Website: https://www.rarecarat.com/
Release ID: 89159527
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