CHICAGO, Feb. 27, 2025 (GLOBE NEWSWIRE) -- CHICAGO — Feb. 27, 2025 — Circana™ announced its 12th annual Home Industry Performance Awards just ahead of the Inspired Home Show, hosted by the International Housewares Association in Chicago March 2-4. Awards were presented by Circana’s Home Durables practice to the small appliance and housewares (non-electrics) brands in the United States, Canada, and Mexico with the largest dollar and peso share increase among releasable brands within key categories in 2024, compared to 2023, according to Circana’s Retail Tracking Service. Awards were also presented to emerging leaders in the primary industry segments, recognizing brands with the most significant dollar share increase in the U.S.
“The consumer continues to search for value — making the most of everyday activities, and their home is a big component of that reality,” said Lora Morsovillo, president, Home Durables, Circana. “Leading home appliance and housewares brands are providing economically challenged consumers with the tools they need to navigate challenging economic times, while also finding new sources of entertainment within their own homes. Congratulations to this year’s winners for offering innovative ways of approaching the everyday, and inspiring future growth opportunities for the industry.”
Circana 2025 Home Industry Performance Awards
Largest Dollar/Peso Share Increase
| Category | United States Winner | Canada Winner | Mexico Winner |
| Cook & Heat | Chefman (RJ Brands) | Panasonic (Panasonic Corporation)* Chefman (RJ Brands)* | Whirlpool (Whirlpool Corporation) |
| Electric Food Prep | Ninja (SharkNinja Operating LLC) | Ninja (SharkNinja Operating LLC) | Ninja (SharkNinja Operating LLC) |
| Coffee & Beverage | Ninja (SharkNinja Operating LLC) | Ninja (SharkNinja Operating LLC) | Krups (Groupe SEB Development) |
| Home Comfort | Dreo (Hesung Innovation Corp) | Midea (Midea Group) | Hisense (Hisense International Co., Ltd.) |
| Floor Care | Shark (SharkNinja Operating LLC) | Shark (SharkNinja Operating LLC) | Rowenta (Groupe SEB Development) |
| Hair Styling | Shark (SharkNinja Operating LLC) | Dyson (Dyson Limited) | - - - - - - - |
| Electric Grooming | Norelco (Philips Consumer Health) | Braun (Procter & Gamble) | - - - - - - - |
| Self-Care | FitRx (Tzumi Electronics LLC) | Homedics (FKA Distributing Co., LLC) | - - - - - - - |
| Bakeware & Cookware | HENCKELS (ZWILLING J.A. Henckels LLC) | T-Fal (Groupe SEB Development) | - - - - - - - |
| Total Cookware | - - - - - - - | - - - - - - - | T-Fal (Groupe SEB Development) |
| Non-Electric Food Prep | OXO SoftWorks (Helen of Troy Limited) | - - - - - - - | - - - - - - - |
| Food Storage & Preservation | Good Cook (Bradshaw Home) | Glasslock (SGC Solutions Co., Ltd.) | - - - - - - - |
| Portable Beverageware | Owala (Trove Brands) | Owala (Trove Brands) | - - - - - - - |
| Tabletop | Totally Bamboo (Totally Bamboo) | Safdie & Co (Safdie & Co Inc.) | - - - - - - - |
| Kitchen Organization | Simplehuman LLC (Simplehuman LLC) | - - - - - - - | - - - - - - - |
| Laundry Organization | CleverMade (CleverMade LLC) | - - - - - - - | - - - - - - - |
U.S Emerging Leaders
- Home Environment: bObsweep (Bobsweep Inc.)
- Kitchen Electrics: West Bend (The Legacy Companies)
- Personal Care: Manscaped (Manscaped, LLC)
- Housewares: COOK with COLOR (Enchanté Accessories, Inc.)
About Circana
Circana is a leading advisor on the complexity of consumer behavior. Through superior technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition. Learn more at circana.com.
Attachment
Janine Marshall Circana 5166252356 janine.marshall@circana.com
