Visit Lufkin has unveiled a cutting-edge Digital Experience Platform (DXP), designed to provide visitors with an interactive and intuitive way to explore the destination. Developed by ITI Digital, the new platform offers real-time updates, seamless navigation, and user-friendly planning tools that make discovering Lufkin’s attractions easier than ever.
The destination launched three DXP new modules—Places, Itineraries, and Trip Planner—each tailored to enhance the visitor experience. From must-visit landmarks to custom trip itineraries, the platform ensures that every visitor can create a personalized journey through Lufkin.
"We aim to enhance visitor engagement and streamline their planning experience with a state-of-the-art digital platform that celebrates Lufkin’s charm," said Karina Sotelo, Marketing & Social Media Specialist at Visit Lufkin.
A Smarter Way to Explore Lufkin
The "Places in Lufkin" feature provides an extensive database of local attractions, dining spots, outdoor adventures, and cultural hubs. Visitors can filter by category to quickly find their interests and access comprehensive details, including:
- Business hours and real-time updates- High-quality images and descriptions- User reviews for authentic visitor experiences- GPS-enabled navigation for seamless exploration
Personalized Experience For Every Traveler
With famous attractions like Ellen Trout Zoo, The Pines Theater, as well as the charm of Downtown Lufkin, the city offers a diverse range of experiences for visitors. To help travelers make the most of their stay, the Itinerary Library offers expertly curated experiences while the Trip Planner allows them to build fully customized schedules tailored to their interests. Whether it's a family weekend getaway, an outdoor adventure, or a history-filled excursion, the platform ensures that every trip is well-planned and optimized for convenience.
Boosting Tourism and Streamlining Operations
For Visit Lufkin’s staff, the implementation of this digital platform has streamlined operations and improved efficiency. Instead of manually updating multiple resources, the centralized system automates content updates, allowing the team to focus on community engagement and tourism growth.
"With centralized content and streamlined updates, our team can focus more on strategic initiatives and community outreach," said Sotelo.
A Strategic Partnership for Innovation
Choosing the right technology partner was essential for bringing Visit Lufkin’s vision to life. ITI Digital’s deep expertise in tourism and digital solutions made it the ideal choice to develop this cutting-edge platform. Their innovative approach ensures that Lufkin’s unique attractions, cultural experiences, and local businesses are showcased in a way that is both engaging and accessible. "ITI Digital’s expertise in tourism and technology aligns seamlessly with our vision of showcasing Lufkin," the Visit Lufkin team shared.
Positioning Lufkin as a Premier Texas Destination
As the tourism landscape evolves, destinations must offer seamless digital solutions to attract travelers. Visit Lufkin’s new Digital Experience Platform positions the city as a dynamic, tech-forward destination, making it easier for both visitors and locals to explore everything it has to offer.
Karina Sotelo shares: "This new platform represents a significant step in positioning Lufkin as a premier Texas destination, with tools that benefit locals and visitors alike."
For more information and to start planning a visit, check out the new Digital Experience Platform at Visit Lufkin’s official website.
Media Contact
Company Name: Visit Lufkin, TX
Contact Person: Tara Hendrix
Email: Send Email
Country: United States
Website: https://thendrix@cityoflufkin.com
