Company doubles down on trust, security, and AI-driven decisioning to support responsible growth

Kueski, one of the largest buy now, pay later (BNPL) and online consumer lenders in Latin America, today announced the appointment of Pablo Baragiola as Vice President of Fraud. The appointment reflects Kueski’s continued focus on strengthening core platform capabilities as it scales one of the most widely used digital financial ecosystems in Mexico.

Kueski operates the #1 finance app on Android in Mexico, with nearly one million app downloads each month, and has issued around 40 million loans to date. Operating at this level of scale, AI-driven decisioning is a core platform capability, enabling efficient capital deployment, strong platform performance, and a seamless customer experience.

Baragiola brings more than a decade of experience across consumer finance, payments, and fraud risk at leading global fintech and financial institutions, including Robinhood, Nubank, and Capital One. His background spans high-growth, digital-first platforms where data, automation, and real-time decisioning are essential to operating at scale.

“At Kueski’s scale, trust, security, and decision quality are fundamental to how we grow. Pablo’s experience building AI-driven fraud capabilities will further reinforce platform integrity and support long-term, disciplined growth,” said Krishna Venkatraman, Chief Data Officer at Kueski.

As Vice President of Fraud, Baragiola will lead the continued evolution of Kueski’s fraud and decisioning architecture, automation, machine learning, and real-time intelligence ,reinforcing these capabilities as the platform expands.

“I’m excited to join at this pivotal moment,” said Pablo Baragiola, Vice President of Fraud at Kueski. “The company has built strong data and AI foundations, and I look forward to advancing the capabilities that enable continued scale.”

About Kueski

Kueski is one of the leading buy now, pay later (BNPL) and online consumer credit platform in Latin America, known for its innovative financial services. Its flagship product, Kueski Pay, allows customers to make purchases and pay later, both online and in physical stores. Additionally, the company offers Kueski Cash, a personal loan product. Applying artificial intelligence, Kueski enhances access to financial services at scale. To date, the company has issued around 40 million loans across Mexico, benefiting individuals and entrepreneurs. Notably, about 40% of Mexico's top e-commerce merchants now offer Kueski Pay as a payment option. Learn more at: https://www.kueskipay.com/

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