World-leading creator sports ecosystem sets eyes on US market; follows launch of seven global leagues in under three years, with billions of impressions and views generated by first-of-its-kind soccer league

Kings League, the next-generation soccer competition created by FC Barcelona legend and entrepreneur Gerard Piqué, has announced the appointment of David Muoser as Managing Director, US. The appointment is a foundational move for Kings League as the world-leading creator-led sports ecosystem moves towards its official US launch later this year.

Djamel Agaoua, CEO of Kings League, said: “David has been brilliantly leading our preparation for launch in the US and we are delighted that he will now spearhead our work in-market. His expertise in business expansion strategy will be invaluable as we bring Kings League's revolutionary soccer product to the US Kings League is a dynamic, digital-native, entertainment-focused version of the sport that is tailor-made for American audiences, and we are very excited about its potential in the market.”

Muoser previously worked at the NBA and Cabot ‒ the golf destination hospitality operator ‒ in global strategy and corporate development roles. He joined Kings League as Strategy & Business Development Director in January 2025. He will now oversee Kings League’s preparation for its US launch from New York, where the organization is building its regional staff. The organization plans to create US versions of both its Kings League men’s competition and Queens League women’s competition.

“We are very excited about Kings League’s potential in the US and it’s an honor to lead the venture,” said David Muoser. “With the growing appetite for soccer and the world’s strongest creator economy, it’s an incredible prospect. Kings League’s version of soccer - optimised for entertainment and online engagement - has redefined sports entertainment in seven major regions already and American fans are going to love it.”

This news comes hot on the heels of Kings League announcing a major fundraiser of $63m led by US media and entertainment investor Alignment Growth. The investment will support Kings League’s rapid global expansion that has seen seven international leagues launched in under three years.

The recent Kings World Cup Nations 2026 in Brazil was Kings League’s biggest success yet. The tournament generated more than 1.6 billion impressions on social media and attracted 120 million cumulative livestream viewers, setting new benchmarks for Kings League events and underlining the rapid global growth of its creator-led sports model. A crowd of 41,316 attended the final at Allianz Parque in São Paulo, as Brazil defeated Chile to be crowned Kings League World Champions for the second time.

About Kings League

Created by soccer icon and entrepreneur Gerard Piqué, Kings League is a global sports-entertainment phenomenon reimagining the world’s most popular sport for the next generation. Combining elite soccer with the energy of the creator economy, Kings League blends fast-paced, seven-a-side action with gamified rules inspired by streaming and gaming culture – delivering a format built for modern audiences. Teams are fronted by leading streamers, content creators, and soccer legends, creating a unique fusion of sport, digital entertainment, and fan-focused storytelling. Since its breakout launch in Spain in 2023, Kings League has grown into a worldwide ecosystem, with competitions established across Brazil, France, Germany, Italy, MENA, Mexico, and Spain. It has expanded into the women’s game with its Queens League competitions and established two annual World Cup international tournaments, for clubs and national teams. For more information, visit https://kingsleague.pro.

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