As Consumers Increasingly Link Oral Health to Overall Wellness, AquaSonic Grows Its Retail Footprint to Make Modern Oral Care More Accessible

AquaSonic, the modern oral care brand offering advanced cleaning technology at an accessible price point, today announced its expansion with Target and that it is launching in Target stores for the first time. Under the new agreement, AquaSonic is debuting its AquaSonic Precision Rechargeable Electric Toothbrush in hundreds of stores nationwide.

“Our expansion with Target is a meaningful step forward in AquaSonic’s long-term growth strategy,” said Arsalan Rahbarpoor, President and Co-founder of AquaSonic. “By growing our retail footprint nationwide with Target, we’ll be able to introduce our innovative electric toothbrushes to new consumers across the US and help solidify our leadership in the evolving oral care landscape.”

AquaSonic’s launch in Target stores comes as consumer awareness of the link between oral health and overall wellness grows. A recent annual study found that more than 9 in 10 adults (91%) view their oral health as an important part of their overall health. At the same time, online conversations about wellness continue to gain traction, with consumers often sharing details of their daily self-care routines.

“Consumers are rethinking the everyday products they use and looking for oral care brands that deliver meaningful performance and value,” said Jonathan Cohen, Chief Marketing Officer of AquaSonic. “Expanding into Target stores lets us make our premium, high-performance electric toothbrushes accessible to millions of households nationwide in one of the retail environments they trust the most.”

The launch of the AquaSonic Precision Rechargeable Electric Toothbrush at Target stores represents an important step in AquaSonic’s omnichannel growth strategy. The brand originally launched on Target.com in 2023. By expanding into Target stores, AquaSonic is able to introduce its modern oral care products to new audiences and create a seamless path to purchase for consumers who prefer in-store shopping.

The AquaSonic Precision Rechargeable Electric Toothbrush is available at Target in rose gold as well as in black. The toothbrush features five modes, four brush heads, a two-minute timer, a travel case, and is available for $39.99.

About AquaSonic

AquaSonic is the innovative oral care brand transforming smiles with advanced dental technology, sleek modern design and exceptional value. Founded in 2017 by Arsalan Rahbarpoor and Dave Dama, AquaSonic has become a leader in the category and features ADA-accepted products that meet the highest standards of dental care. The brand offers electric toothbrushes, water flossers, whitening systems and smile-enhancing essentials that boost confidence and look every bit as premium as the technology inside. AquaSonic is owned by Onyx Global Group.

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