Taco Bueno is proud to announce the launch of its brand-new mobile app, marking the brand’s first-ever loyalty program in company history. This innovative step forward reflects Taco Bueno’s commitment to enhancing the guest experience while rewarding loyal customers in a bigger and better way.

For the first time, fans can earn rewards simply by enjoying their favorite Tex-Mex classics. With the new Bueno Bucks program, guests earn 10 Bueno Bucks for every $1 spent, making it easier than ever to earn rewards and redeem exclusive offers.

To celebrate the launch, Taco Bueno is introducing Bueno Bingo throughout the month of February. App users can participate in this game for the chance to win additional rewards and exclusive prizes. It’s a fun, engaging way to explore menu favorites while earning even more value.

The Taco Bueno app also unlocks access to app-exclusive offers and surprise promotions available only to loyalty members. From limited-time discounts to special rewards, the app ensures that loyal guests are the first to know, and the first to save.

“This launch represents a major milestone for Taco Bueno,” said Guillermo Perales, Founder and CEO of Sun Holdings. “As our first loyalty program for Taco Bueno, the app allows us to deepen our connection with our guests, introduce new digital innovation, and continue expanding in ways that bring even more value to our customers.”

With a focus on convenience, rewards, and digital innovation, the new Taco Bueno app positions the brand for continued growth and enhanced guest engagement. Customers can download the Taco Bueno app now on iOS and Android to start earning Bueno Bucks today.

About Sun Holdings

Founded in 1997, is one of the nation’s leading multi-brand restaurant, retail, and hospitality organizations, operating more than 1,800 locations across the United States. To learn more about Sun Holdings, visit SunHoldings.net.

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