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Arrow Electronics Evolves ArrowSphere into Digital Distribution Platform to Reduce Complexity and Accelerate Growth in the IT Channel

Global technology solutions provider Arrow Electronics, Inc. (NYSE:ARW) today announced it has evolved its award-winning ArrowSphere platform into a full-service digital experience for its customers in North America.

Based on customer feedback, the expanded ArrowSphere platform provides channel partners and vendors access to Arrow’s services through a single interface. Containing new applications specifically requested by channel partners to help them better serve customers, the platform enables solutions and services to be quoted, purchased, fulfilled, deployed and managed with any combination of cloud, hardware, software, and professional services.

“ArrowSphere is built for change and can address the complexities and speed at which business is done in the IT channel,” said Kristin Russell, global president of Arrow’s enterprise computing solutions business. “The expanded platform gives our channel partners the flexibility to move between capabilities, solutions, services and functions — when and how they need to — to more efficiently manage their customer relationships while growing their own business.”

The expanded ArrowSphere platform encompasses several new or enhanced applications, such as:

ArrowSphere Marketplace, a digital marketplace where solutions from Arrow’s entire North America line card can be quoted, purchased and fulfilled. It includes a new “register a deal” function that gets quotes out the door faster.

ArrowSphere Deploy, a premium suite of tools that provides advanced assessments of cloud environments and the ability to view end-customers’ postures relative to cost, security and compliance controls, offering in-platform remediation and other services to fill the gaps. ArrowSphere Deploy also automates product deployment into the four primary hyperscaler clouds (Amazon Web Services [AWS], Google Cloud Platform [GCP], Microsoft Azure and Oracle Cloud Infrastructure [OCI]).

ArrowSphere Cloud continues to evolve with multiple new dashboards for security, cost optimization, as well as a first-of-its-kind sustainability dashboard, allowing channel partners to measure cloud carbon footprint and gauge how their customers are performing against their green goals.

ArrowSphere Connect offers B2B connectivity solutions, such as API and EDI, to enhance the quote-to-cash process and facilitate efficient data sharing between Arrow and its channel partners and vendors.

ArrowSphere MyBusiness streamlines and significantly speeds the quote-to-cash process and provides channel partners with real-time visibility into all their Arrow business and billing.

“At the heart of every successful digital ecosystem lies a platform that serves the needs of buyers, sellers, contributors and influencers. We have worked with our customers to develop new digital capabilities that give them a more seamless way to acquire and manage the IT solutions they deliver to their customers at scale,” said Shannon McWilliams, vice president, global ArrowSphere.

ArrowSphere is getting high praise for its intuitiveness and ease of use from those within the partner community that participated in early previews of the platform. Christy Kramer-Codner, chief operating officer of Epoch Concepts, said, "I am seriously impressed! I love the search abilities on products, quotes and orders and my dashboard. The ability to streamline deals through automation and reduce exceptions is going to be huge for us.”

Additional functionality including a renewal management application for hardware maintenance, software support, and subscriptions will become available in late 2024.

More information about the new ArrowSphere platform can be found here.

For more information about the respective applications within ArrowSphere, visit:

About Arrow Electronics

Arrow Electronics guides innovation forward for thousands of leading technology manufacturers and service providers. With 2023 sales of $33 billion, Arrow develops technology solutions that help improve business and daily life. Learn more at


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