Roku Surpasses 70 Million Active Accounts Globally

Roku begins year with new milestone in active accounts and highest-ever streaming hours as more viewers move to streaming

Today, Roku, Inc. (NASDAQ: ROKU) announced that the number of global active accounts now exceeds 70 million. Active accounts as of Q4 2021 was 60.1 million. Globally, streaming hours were 23.9 billion in Q4 and 87.4 billion for full year 2022, a 19% increase year-over-year. Roku remains the #1 TV streaming platform in the U.S., Canada, and Mexico based on hours streamed (Dec 2022, Hypothesis Group).

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Roku celebrates 70 million active accounts. (Graphic: Business Wire)

“As consumers continue the shift to TV streaming, we’re excited that a growing number of people are taking the journey with Roku, and we’re proud to reach this meaningful milestone today,” said Roku Founder and CEO Anthony Wood. “Roku is laser-focused on delivering affordable, easy-to-use products and an operating system that makes streaming accessible to all. We look forward to continuing to bring innovative and delightful experiences to more and more viewers this year.”

In 2022, time spent streaming surpassed cable for the first time, according to Nielsen. And eMarketer predicts in 2023 less than half of U.S. households are expected to have legacy pay TV, providing an opportunity for greater streaming adoption.

Roku’s active account milestone was reached as the company announced its first-ever Roku-branded TV on Jan. 4. The launch of Roku Select and Roku Plus Series TVs are the first ever to be both designed and made by Roku, underlining the company's commitment to delivering a best-in-class streaming experience at an accessible price. Roku Select and Plus Series TVs will be available in the U.S. in spring 2023.

Additionally, The Roku Channel — a top 5 channel by both active account reach and streaming hour engagement — expanded with many new content offerings. Over the last year, The Roku Channel premiered its first original movie, “Weird: The Al Yankovic Story,” and added Roku Originals like “The Great American Baking Show,” “Martha Gardens,” and “Emeril Cooks,” and exclusive content like “The Rich Eisen Show.” Roku also partnered with Paramount+, Lionsgate, AMC Networks, and discovery+ to bring more offerings to viewers, and will continue in 2023 with new programming, including the Miss Universe pageant, set to stream on The Roku Channel on Jan. 14.

The number of active accounts and streaming hours is based on preliminary estimated data. The company will report final operating metrics and financial results for the fourth quarter and the full year of 2022 in February.

For more information on Roku and The Roku Channel, please visit www.roku.com.

About Roku

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku Smart Home products, including cameras, video doorbells, lighting, plugs, and more are available in the U.S. Roku is headquartered in San Jose, Calif. U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the shift from legacy pay TV to streaming TV; and the features, benefits, growth and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2021, and our Quarterly Report on Form 10-Q for the quarter ended September 30, 2022. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.

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