Scent Beauty and Sabrina Carpenter Debut Sweet Tooth Fragrance Within the Metaverse

Experience Sabrina’s candy shop with an interactive scavenger hunt in Decentraland

Scent Beauty and singer, songwriter, designer producer and style icon Sabrina Carpenter are thrilled to debut the star’s first-ever fragrance, “Sweet Tooth” By Sabrina Carpenter Eau de Parfum available in Walmart stores and on walmart.com.

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Scent Beauty and Sabrina Carpenter debut Sweet Tooth fragrance within the Metaverse. Experience Sabrina's candy shop with an interactive scavenger hunt in Decentraland (Photo: Business Wire)

Inspired by Sabrina’s love of desserts, “Sweet Tooth” indulges with a fragrance good enough to eat. The scent is sweet, yet sophisticated and reminiscent of the irresistible joy of a candy shop, filled with creamy chocolate, pops of color, swirls, and sweets. The gourmand fragrance features notes of chocolate marshmallow, vanilla, Chantilly cream, and sugared musks. Sweet and petite, the bottle is modeled from the shape of a chocolate bar but reinvented in faceted glass with tones of pink and rose gold. The bottle sparkles with delight and becomes an art piece for all to unwrap and experience.

To celebrate the launch, fans will be invited to meet with Sabrina at her very own candy shop in Decentraland, designed to reflect fragrance inspiration with a sweet shop theme, in collaboration with Walmart. Sabrina will make four surprise appearances throughout where fans will have the opportunity to interact with her directly and reply live in real-time. Upon entrance into the candy shop, a link will be available to direct users to Walmart.com to purchase the fragrance directly. Participants will engage in a scavenger hunt within the candy shop, where the user will be able to leave the experience with a gift of a wearable NFT backpack by going through the maze and capturing different notes featured within the fragrance. Customers can visit the sweet shop, engage in the scavenger hunt, and interact with Sabrina via the link here starting November 10^th through 24^th.

“We are thrilled to finally introduce Sabrina’s debut fragrance, “Sweet Tooth”, with an immersive experience for customers in Decentraland. We know that Sabrina’s diehard fans have been patiently waiting for the release and we’re excited to give them a special opportunity to engage with her and discover the fragrance in a virtual way,” said Steve Mormoris, Founder and CEO of Scent Beauty.

Sabrina Carpenter added, “Releasing my very own fragrance is a true dream come true. Sweet Tooth is sweet, but sophisticated with notes of chocolate marshmallow, vanilla, Chantilly cream, and sugared musks. I am really excited to invite my fans to the sweet shop we have created in Decentraland and fully immerse them in my inspiration for this fragrance.”

Scent Beauty is the world’s first multi-brand e-commerce platform for bespoke fragrances, which offer unique, culturally relevant fragrances to consumers worldwide. Their portfolio demonstrates the extensive possibilities of scent, with a variety of fragrance forms and partnerships that preview the future of the fragrance industry.

Sweet Tooth by Sabrina Carpenter Eau de Parfum (1 oz. at $29.99) is now available at ScentBeauty.com and Walmart.

ABOUT SABRINA CARPENTER:

Sabrina Carpenter has enchanted an audience of millions as a singer, songwriter, actress, designer, producer and style icon. On-screen, she has generated mega-fandom throughout television and film, ranging from her central role on the smash Girl Meets World, to critically acclaimed independent fare such as The Hate U Give. In her music, she has delivered one anthem after another on stage and in the studio, earning multiple gold certifications, and performing to sold out crowds far and wide. Sabrina had her first leading role in the 2019 movie The Short History of the Long Road, which premiered at The Tribeca Film Festival with rave reviews and earned her the Jury Award for “Best Performance” at the 2019 SCAD Savannah Film Festival. Sabrina also led the cast and executive produced Netflix’s Work It which debuted at #1 on the platform upon its release in 2020. In the same year, Sabrina made her Broadway debut starring in Mean Girls. She then starred in Justin Baldoni’s Warner Bros feature Clouds (Disney+). Her growing musical catalog encompasses gold singles— “Thumbs”, “Sue Me” and “Why”—and the albums Singular: Act I & Singular: Act II. Of her music, Time Magazine wrote “she’s one to watch” and V Magazine added “With two successful pop albums and a hard-hitting social commentary under her belt, Carpenter’s career has matured faster than many of her Disney-bred predecessors.” In addition to her growing list of acting and music credits, in 2020 she was selected for Forbes’ prestigious “30 Under 30” list. She also co-stars in the recently released comedy thriller film Emergency (Amazon Prime), which premiered at Sundance Film Festival. Sabrina recently signed to Island Records, where she released her newest smash hit singles “Skin,” “Skinny Dipping” and “Fast Times.” Sabrina recently released her most personal new album yet, “Emails I Can’t Send” in July 2022.

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