HOUSTON, TEXAS / ACCESS Newswire / February 24, 2026 / As previously announced on NASCARatCOTA.com, DuraMAX, RelaDyne's national line of high-quality vehicle maintenance products, has been named the primary entitlement sponsor of the NASCAR Cup Series race scheduled for Sunday, March 1, at Circuit of The Americas (COTA). The race weekend will be branded the DuraMAX Grand Prix - Powered by RelaDyne as part of a multi-year agreement with Speedway Motorsports.

To further expand DuraMAX's presence throughout race weekend, RelaDyne is excited to announce that JJ Yeley and Young's Motorsports will partner with DuraMAX during Saturday's Focused Health 250 at COTA. Yeley will pilot a fully DuraMAX-branded car, extending the brand's visibility across the weekend and reinforcing DuraMAX's commitment to performance-driven motorsports partnerships.

The O'Reilly Auto Parts Series will take center stage Saturday, Feb. 28, at 2 p.m. CT with the running of the 65-lap Focused Health 250 (TV: CW, Radio: PRN, SiriusXM). Saturday's schedule also includes NASCAR Cup Series practice (11 a.m. CT) and qualifying (12:10 p.m. CT), along with two timed VP Racing SportsCar Challenge races (9:10 a.m. CT and 5:30 p.m. CT).

Race weekend activity begins Friday, Feb. 27, with O'Reilly Auto Parts Series practice (4 p.m. CT) and qualifying (5 p.m. CT), as well as VP Racing SportsCar Challenge practice (2 p.m. CT) and qualifying (6:30 p.m. CT).

With DuraMAX at the center of the action across all 17 turns of Circuit of The Americas, RelaDyne is delivering a race weekend designed to engage customers, employees, partners, and fans - combining on-track excitement with meaningful brand activation throughout the event.

"Seeing DuraMAX represented not only as the title sponsor of race weekend but also on track with JJ Yeley reflects the continued growth and momentum of our brand," said Eric Royse, Chief Executive Officer of RelaDyne. "Motorsports represent the ultimate proving ground for performance and reliability - values that define DuraMAX, RelaDyne, and the professionals and customers who trust us every day. This partnership allows us to connect those values directly with race fans."

"Our collaboration with JJ Yeley and Young's Motorsports is an exciting extension of our commitment to performance and customer engagement," said Mike Cooper, Chief Commercial Officer of RelaDyne. "DuraMAX is poured by trusted automotive professionals across the country, and motorsports provide a powerful platform to showcase that credibility. We're proud to bring the brand to life in a highly visible way while strengthening relationships with installers, partners, and fans throughout race weekend."

"We're really looking forward to having JJ Yeley pilot our No. 42 car at Circuit of the Americas," said Young's Motorsports team principal Tyler Young. "JJ's experience across NASCAR's national series - especially on road courses - makes him a great fit for a place like COTA and a strong teammate to Ryan Ellis. This is a big opportunity for our team, and having DuraMAX on board for the DuraMAX Grand Prix - Powered by RelaDyne provides the support we need to go out there and execute at a high level. We're focused on putting together a clean, competitive weekend and making the most of our opportunity on Saturday afternoon."

As RelaDyne continues to expand the DuraMAX brand nationwide, partnerships like this reinforce the company's commitment to performance, reliability, and meaningful customer engagement. The DuraMAX Grand Prix weekend represents an opportunity to bring those values to life - connecting motorsports energy with the reliability, trust, and innovation that power drivers both on and off the track.

About RelaDyne
RelaDyne is the nation's largest seller of lubricants and a market leader in fuel, diesel exhaust fluid (DEF) and industrial reliability services, serving industrial, commercial and automotive businesses across North America. Founded in 2010 through the merger of four industry leaders, RelaDyne has grown to more than 190 locations through a strategic track record of acquiring top-performing companies. Our mission is simple: deliver lubrication excellence that drives reliability, efficiency, and profitability for our customers. By understanding the unique needs of every partner, our dedicated Associates act as an extension of their operations, providing unmatched products, services, and expertise. Learn more at RelaDyne.com or find us on LinkedIn, Facebook, and X.

About DuraMAX
DuraMAX, Powered by RelaDyne, offers high-quality personal vehicle maintenance solutions, including full synthetic, high mileage, and synthetic blend motor oils, as well as antifreeze, filters, wiper blades, and more. DuraMAX provides a 10-year, up to 500,000-mile engine protection warranty and has been recognized as the best-selling oil brand in the industry by fast lube operators since 2018. For more information, visit DuraMAX.com or find us on Facebook, Instagram, and X.

About Young's Motorsports
Founded in 2012 with a commitment to performance, perseverance and partnerships, Young's Motorsports has grown into a respected and competitive organization within NASCAR's national touring ranks. Based in Mooresville, N.C., the family-owned team is a multi-time winner in the NASCAR CRAFTSMAN Truck Series and competes full-time in the NASCAR O'Reilly Auto Parts Series. Building on its Truck Series success, Young's Motorsports has established a reputation for steady growth, adaptability and competitive execution against some of the sport's most established organizations. Through strategic driver development, alliances and a relentless work ethic, the organization continues to elevate its on-track performance while delivering meaningful value to its partners. Young's Motorsports prides itself on cultivating emerging talent, maximizing resources and fostering a professional, winning culture rooted in the core values of NASCAR competition.

Media Contact:

Al Johnson, RelaDyne
media@reladyne.com

SOURCE: RelaDyne