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Impruve Adds Jordan Campbell as Partner & Chief Data Officer

CHICAGO, IL / ACCESS Newswire / January 15, 2026 / Impruve, the trusted AI Steward for elite wealth management firms, today announced that data engineering expert Jordan Campbell has joined the company as Partner & Chief Data Officer.

Campbell brings a decade of experience building and leading high-performance data, AI, and platform engineering teams. He most recently served as Director of AI & Data Engineering at Packback, architecting large-scale data infrastructure, advanced natural language processing systems, and reliability-first engineering practices in a highly regulated environment. Packback was named by TIME as one of the most innovative in higher education.

At Impruve, Campbell will lead data strategy, platform architecture, and applied AI research, with a focus on building secure, durable foundations that enable tailor-fitted AI workflows for registered investment advisors (RIAs).

"Jordan is the rare leader who combines deep technical rigor with systems-level thinking," said Mike Shannon, co-founder & CEO of Impruve. "He's built data platforms that hold up under real-world complexity and scaled to millions of users. As we continue embedding deeply with advisory firms as their AI Steward, Jordan's leadership ensures our systems are built for trust, durability, and long-term partnership."

Danny Shannon, Co-founder & Chief Technology Officer of Impruve, added:
"As we've embedded across an array of elite RIAs as their AI Steward, it's become clear that while the industry is seeing a frenzy of surface-level AI solutions enter the market, the real work is at the deeper data strategy and database management layers. These areas get far less hype, but they are where the foundation must be established to support truly tailor-fitted AI workflows. Jordan's experience building durable systems in another compliance-heavy industry further establishes Impruve as a best-in-class partner for RIAs navigating the AI-native future."

Campbell and the Impruve founding team previously collaborated at Packback, which pioneered early forms of "instructional AI" in higher education and led the industry's AI efficacy research in a compliance-heavy environment. The company was acquired by private equity in 2024. This shared foundation in working with sensitive data, governance requirements, and institutional stakeholders has been among the factors that uniquely positioned Impruve to serve RIAs, who similarly operate at the intersection of trust, regulation, and long-term relationships.

"I'm excited to join Impruve as AI moves from experimentation into real, operational systems," said Campbell. "Advisory firms don't just need tools, they need systems they can trust. Impruve's emphasis on stewardship, deep integration, and firm-specific design strongly aligns with how I believe AI platforms should be built."

About Impruve

Impruve is the trusted AI Steward for elite wealth management firms.

While most AI vendors chase scale with off-the-shelf tools, Impruve goes deep - building tailor-fitted AI systems designed around each firm's people, workflows, and client philosophy. The company's hybrid approach combines strategic AI consulting with custom agentic software to help RIAs turn everyday conversations, meetings, and data into a compounding growth engine.

Impruve's AI Stewardship framework was developed specifically for RIAs, informed by research showing that the vast majority of generative AI pilots fail due to poor last-mile integration. Impruve bridges that gap through close collaboration, secure firm-specific builds, and deep respect for the human side of advisory relationships.

Forward-thinking RIAs partner with Impruve to:

Architect AI-ready workflows and governance systems

Build secure, custom "core agents" (note-taking, CRM updating, communications drafting, and more)

Develop off-menu, firm-specific automations that save hours each week

Elevate client experience while preserving the personal touch that defines great advisors

Deep partnership. Tailor-fitted intelligence. Stewardship over hype.

Contact Information:
Mike Shannon
CEO
Mike@impruve.com
630-336-8959

SOURCE: Impruve, Inc.




View the original press release on ACCESS Newswire

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