SOUTHAMPTON, UK / ACCESS Newswire / July 11, 2025 / A new industry report released this week by UK-based digital consultancy UPPR reveals a striking trend: brands that invest in digital PR and online reputation management see, on average, a 32% lift in conversion rate when layered alongside paid advertising.

The report, based on internal case studies and anonymised campaign data from over 200 digital-first businesses, highlights a critical factor often missing from the modern marketing mix: trust at the point of research.

Behind the insights is Jack Purdie, founder of UPPR and performance marketing agency ADVRT, who is quickly gaining recognition as a "secret weapon" for seven-figure founders and scaling personal brands. His dual-agency strategy blends high-converting PPC with guaranteed press coverage and digital reputation assets, all engineered to influence what appears when someone Googles a brand after seeing an ad.

"This is the moment most businesses overlook," Purdie said. "Your ads can do everything right, but if someone clicks away to check you out, and your online presence doesn't stack up, the sale is already lost."

According to the report, 83% of prospects actively Google a brand or founder before purchasing or booking a sales call. And when the search results show third-party media coverage, features on Yahoo, Forbes, Bloomberg, or other outlets, users are not only more likely to convert, but also spend more, and refer more often.

The findings come as businesses across e-commerce, coaching, and consulting face rising ad costs and shrinking attention spans. In this environment, digital PR, once considered a vanity asset, is now becoming a strategic trust layer baked into high-performance growth strategies.

Purdie's model offers brands pay-as-you-go access to high-authority media placements, Google Knowledge Panel creation, and reputation-enhancing press kits, making elite positioning more accessible to ambitious founders.

He argues that online trust is no longer earned passively, but engineered intentionally.

"We're not talking about fluff or fake followers," he adds. "We're building real digital equity, assets that move the needle when a potential customer is deciding who to trust."

Although UPPR does not name clients directly, the firm has worked with a fast-expanding list of 7- and 8-figure founders, creators, and SaaS operators in the UK, US and the Middle East. Many report shortened sales cycles, higher-quality leads, and improved conversion rates across Meta and Google ad platforms after integrating PR into their funnel.

The report concludes that brands operating without a reputation layer are leaving serious money on the table, particularly when running cold traffic campaigns to unaware audiences.

As for Purdie, he sees digital PR not as an optional add-on, but a core growth lever for modern founder-led brands.

"Trust isn't a nice-to-have," he says. "It's the invisible sales tool your competitors are already using. And the smart founders? They're building it on purpose."

Media Contact

UPPR
hello@uppr.co.uk
08006893759
https://imjack.co.uk
Southampton, Hampshire, SO14 3TJ, GB

SOURCE: Jack Purdie